Biznology
APRIL 9, 2018
Content is keyword. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site. Once there, they can engage with product and service content designed specifically for each point in the buying cycle.
Vision Edge Marketing
NOVEMBER 15, 2018
For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Maybe you use a graduated scale where you give touch points closer to the end of the buying journey more value than touches earlier in the process?
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Valasys
SEPTEMBER 30, 2019
The tool helps customers gauze the buying behaviors of their niche-specific prospects. BrightTALK is a platform being used by nearly 8 million professionals to participate in online talks & events & thus, is one of the leading content & demand generation platforms.
Digilant
OCTOBER 28, 2020
Projected to account for $81 billion worth of digital display ad dollars by 2021, it’s no longer a question of if programmatic advertising will dominate digital advertising. Owning 85% of the display ad market share, the numbers speak for themselves. . have advanced ad-fraud fighting measures in place.
ViewPoint
OCTOBER 6, 2015
There are great technologies that allow us to serve relevant ads, content and other online interaction opportunities to the accounts and contacts we care about. There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying.
NuSpark Consulting
DECEMBER 31, 2011
Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Start classifying your targets in detail. What kinds of content do they engage with? How long are their buying cycles?
Valasys
JULY 21, 2020
Your repeat visitors often know what they want and these are the people who usually tend to be in the final stages of their respective buying cycles. They may end up buying from you and in the long term become loyal to your brands. You can increase your email opt-ins by: Creating Valuable and Compelling Content.
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