TrustRadius Marketing

OCTOBER 3, 2022

Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. . Read on to learn more about the different types of intent data and how smart marketers use it to supercharge the effectiv their campaigns.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

DealSignal

DECEMBER 28, 2021

Buyers today are more well-informed than ever, spending a large portion of their buyer journey researching before meeting with a sales rep. Partner marketing is a great way to expand your reach and continue building your position as an industry thought leader. Use intent data to find in-market buyers.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

PureB2B

JULY 7, 2022

It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Instead of targeting a long list of potential leads, B2B marketers analyze intent data to find in-market buyers who are actively searching for their brand’s products and services.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

SalesIntel

AUGUST 2, 2021

Now, marketers are fully prepared with tools and strategies to trace every step connected to someone making a purchase. The B2B buying journey is more self-serve and digital than ever before. Marketers must identify their in-market buyers early on to be successful by starting sales conversations and getting ahead of the competition.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

Inbox Insight

JUNE 30, 2023

Reading time: 5 minutes Follow these Account-Based Marketing strategies to drive revenue potential and increase pipeline profitability… ABM play #1: Always-on brand awareness Crucial to driving awareness and interest among all decision-making unit (DMU) members is to maintain always-on brand awareness.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. From there, you’ll want to map all of these out on a buyer journey map to identify key decision-making moments and the types of information your buyers are looking for. Drift, Outreach).

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Content4Demand

SEPTEMBER 8, 2021

We also keep a record of every piece of content we create in a content matrix, tagged with which personas and buying stages are relevant for each, so our team has quick access to the best content to share with prospects and customers. That way, we can build relevant marketing campaigns and our BDRs are more informed when making outreach.

Intent Data 84

Intent Data Intent Content De-duplication 84

Inbox Insight

OCTOBER 4, 2022

It drives customer loyalty and creates memorable experiences for your prospects by providing relevant and meaningful messaging with solutions to their challenges. How can B2B marketers harness the power of content to aid B2B Sales Acceleration? Read on as we uncover why it plays such an important role in B2B marketing….

Top of Funnel 97

Top of Funnel B2B Sales Multi-Channel B2B 97

Inbox Insight

JANUARY 5, 2023

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Another common misconception is that you must choose between Account-Based Marketing (ABM) and demand generation.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52