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5 Intent Data Mistakes Holding B2B Marketers Back

Inbox Insight

With third-party data, you can monitor research spikes and trends within your industry, and tailor your content to solve pain points and drive demand. 64% of B2B marketers gather intent data, but struggle to action on the insights gathered. Most importantly, you’re letting new audiences know that you exist.

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Brand Design for the Professional Services Firm: The Ultimate Guide for Marketers and Executives

Hinge Marketing

Brand design is the process that will take you from here to there. But many people don’t fully understand what brand design is, how it works and what it can achieve. What Is Brand Design? Brand design is the deliberate process of changing the way a firm is perceived in the marketplace. Brand Design vs. Branding vs. Brand.

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SaaS SEO: The #1 Guide to Growing Your SaaS Business in 2023

accelerate agency

Whilst algorithms, market trends and best practices may evolve over time, the core principles of SEO remain unchanged. Just keep in mind, to ensure your strategy is up-to-date and effective in the present day, you will need to stay informed with the latest news, updates and trends when it comes to algorithms and best-practices.

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NFT Marketing Agencies: Best Way to Promote Your NFT Project

Single Grain

Now this digital asset is trending on Rarible (an NFT marketplace) for more than $2,000 : Pizza Hut launched the world’s first non-fungible pizza, which was sold on Rarible for $8,824 , and the company said that they would be launching more pizza “slices” (i.e. digital images of pizza slices) every week: .

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

Modern notions of the “single source of truth” concept originated in the information system design world. With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. Optimize Your Marketing Mix in Salesforce. White Papers.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

The titles of Chief Marketing Officer and Vice President of Marketing may sound like synonyms, but the roles are different: The CMO is a business leader who belongs to the C-suite, and the VP of Marketing is a marketing expert who reports to the CMO. Content Marketing. T-Shaped Marketing Skills.

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7 Ways Digital Marketing Grows Your B2B Business

The Lead Agency

In 2016, B2B buyers said that they were planning to make 55% of their work purchases online within 2018. Therefore, it is important for any B2B business to have a digital marketing strategy in place. However, 14% of B2B businesses fail due to poor marketing. However, 14% of B2B businesses fail due to poor marketing.