KoMarketing Associates
APRIL 7, 2021
A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic.
The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. HS) What’s the potential payoff from integrating social media into the demand gen mix? (DK) DK) Social media is a critical component of the B2B buyer journey. Click To Tweet. (HS)
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PureB2B
FEBRUARY 9, 2022
This is what demand generation is all about, and it's what we're going to talk about in this post. We'll also learn how you develop a demand generation strategy using predictive analytics , which gives you insights on how you can increase your conversion rates with data from real-time buyers and multi-channel intent.
Oktopost
JANUARY 25, 2024
Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales.
Metadata
JANUARY 25, 2023
In: demand-generation. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”
Heinz Marketing
OCTOBER 13, 2021
There’s been a buzz in the industry around customer intent data. This allows B2B marketers to identify when the individual is considering or actively looking to make a purchase of a similar product or service. Research indicates that an average B2B buyer spends 67 percent of buyer journey digitally.
Adobe Experience Cloud Blog
APRIL 25, 2018
This pessimistic outlook not only makes for awkward company Christmas parties, but it also impacts the buyer journey and, ultimately, the bottom line. A little recognition can go a long way, so the next time a deal is closed, make sure the demand generation team gets a shoutout for properly scoring the lead in the first place.
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