KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. By using this integration, our customers can use social engagement data to build highly targeted lead scoring, segmenting, nurturing and attribution programs. (HS) Click To Tweet. (HS) HS) Thanks Daniel!

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Metadata

JANUARY 25, 2023

In: demand-generation. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” The time to shift from a seller-centric to buyer-centric mindset was yesterday. We’re breaking it all down in this article—but first, a quick refresher: What is lead generation?

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . 4: Cost-Per-Lead (CPL). . Common tool used: Marketo. . #4:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

JULY 8, 2021

That is why companies should focus on their demand generation process first. In this article, we'll explore how to use demand generation to deliver high-quality, self-filtering leads that convert into loyal clients. What Is a Demand Generation Strategy? Generate More Leads.

High Quality Lead 145

High Quality Lead Demand Generation Agencies Demand Generation Sales Qualified Leads 145

SnapApp

DECEMBER 22, 2016

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Demand Gen / Lead Gen. Marketing, sales, customer service, IT, and more. Demand Gen Report.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48