Buyer's Journey Buzz Demand Generation Demand Generation Agencies 
KoMarketing Associates
APRIL 7, 2021
A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic.
The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. By using this integration, our customers can use social engagement data to build highly targeted lead scoring, segmenting, nurturing and attribution programs. (HS) Click To Tweet. (HS) HS) Thanks Daniel!
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PureB2B
FEBRUARY 9, 2022
Launching a product that people want is one thing—putting a brand new product in the market and getting your target audience excited about it is another. This is what demand generation is all about, and it's what we're going to talk about in this post. Table of Contents What is Demand Generation?
Oktopost
JANUARY 25, 2024
Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales.
Metadata
JANUARY 25, 2023
In: demand-generation. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”
Adobe Experience Cloud Blog
APRIL 25, 2018
This pessimistic outlook not only makes for awkward company Christmas parties, but it also impacts the buyer journey and, ultimately, the bottom line. A little recognition can go a long way, so the next time a deal is closed, make sure the demand generation team gets a shoutout for properly scoring the lead in the first place.
Heinz Marketing
OCTOBER 13, 2021
There’s been a buzz in the industry around customer intent data. This allows B2B marketers to identify when the individual is considering or actively looking to make a purchase of a similar product or service. Research indicates that an average B2B buyer spends 67 percent of buyer journey digitally.
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