Buyer Personas Research ROMI Segmentation 
Valasys
JUNE 12, 2019
Segmenting the buyer persona into different clusters of prospects is important & this is where artificial intelligence steps in. The researching habits of modern buying prospects have evolved & accordingly search engines & social media platforms have devised algorithms to track their digital footprints.
Valasys
JULY 26, 2019
This will allow the B2B marketers to streamline the criteria for market segmentation, based on diverse industries. Market Segmentation : The market segmentation with the help of NAICS or SIC code helps the marketers in deducing which industries entail the major chunk of personas that a company wishes to target.
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Valasys
SEPTEMBER 26, 2019
Aligning the average watch time per video with that of the competitors or with industry-specific benchmarks can give insights about improving the content in the video, to best suit the interests of the buyer persona & to drive conversions on the website.
Valasys
JUNE 24, 2019
SoLoMo refers to an integrated approach that involves the targeting of buyer personas across social media platforms, targeting local audiences & mobile marketing for the purpose of acquiring new customers for B2B businesses & retaining existing ones. Make Customer “the King”: .
Hinge Marketing
FEBRUARY 9, 2017
Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. If you segment your list, you can also determine how different audiences are responding to your outreach.
Valasys
SEPTEMBER 4, 2019
While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.
Valasys
SEPTEMBER 16, 2019
Target the Right Persona: Way before designing the pieces of content for their ideal potential buyers, the B2B marketers need to introspect if they have appropriately defined the personas for targeting. Normally, marketers need to segment & re-segment their markets into several clusters or niches.
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