Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. Quick Takeaways.

Thought Leadership 354

Thought Leadership B2B Thought Leadership Research Practices 354

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

ClearVoice

OCTOBER 11, 2021

As a former freelancer who’s been running a content marketing firm for the past five years, I’ve been on both sides of the content creation process. You may not have a super comfy content marketing budget when you’re hiring content creators. listicle, Q&A interview, thought leadership, curated ). Budgets are budgets.

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines Thought Leadership 100

DivvyHQ

NOVEMBER 30, 2022

Don't overlook the importance of thought leadership content - it can be a game-changer for your brand authority. Check out our latest article from guest contributor Chris Norton on how to create thought leadership content that will resonate with your audience, build trust, and leave a lasting impression.

Thought Leadership 96

Thought Leadership Brand Identity Branding Content 96

Integrated B2B

JULY 28, 2020

A copywriter is marketing speak for someone who writes content such as articles, reports, blog posts, newsletters, emails and website text. It also helps to know that in the marketing world, copy is another word for content. Marketing experts. Essentially, a copywriter is a content writer. So, in it goes!

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

DivvyHQ

NOVEMBER 25, 2020

We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best? Check out our 5 tips to help you close more deals with BoFU content.

Top of Funnel 111

Top of Funnel Tips Buyer's Journey Content 111

Rev

OCTOBER 4, 2023

In this blog post, we’ll share tips on creating demand for your product and services, collaborating with your content marketing team to ensure the best results and using AI technology to ensure you’re getting in front of the right people. These marketing strategies are, of course, closely related. Sounds good?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78