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How to Improve Response Rates with Account-Based Content

DiscoverOrg

In B2B marketing, when you improve response rates, you tend to see better downstream results including: more qualified leads, more pipeline, and more deals won. Better Data and Better Response Rates. The crux of achieving better response rates with data is not just more data, but better data.

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Why You Need to Revisit B2B Buyer Personas and ICPs

Marketing Interactions

As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. So, choosing not to shift your view as their perspectives, needs, and preferences change, is choosing to watch the effectiveness of your marketing programs diminish as they become more irrelevant over time.

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Email Marketing Vs Chatbots - Which is Best for Your Business?

SendX

You know your target audience, ideal buyer persona and have a strong market fit. An effective lead gen strategy is the bedrock of any successful enterprise. Although you’ll have plenty of capability to create an effective lead generation tool, you’ll still be at the whim of the chatbot providers updates and development roadmap.

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How to Create a Winning Sales Strategy

PureB2B

A well-thought-out strategy will allow your sales reps to use their time in the most productive way possible, as well as allow your marketing team to position your company and products most effectively. Research has shown that when sales and marketing teams work closely and strategically together, companies see 38% higher sales win rates.

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Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. Top Challenges Related to Buyer Personas. The Role and Importance of Personas.

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Five Prospecting Hacks to Fill Your Pipeline with High-Quality Leads

SalesIntel

Hack #1: Your Buyer is More Than Just a Title. You likely have tried using buyer personas in the past or created a few that you’re using. But, for your personas to be most effective, they must be highly detailed. Let’s learn how you can make sure your team is prepared. Make the person come alive.

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5 Steps to Grow Your Staffing Firm

SalesIntel

An effective strategy can save your recruiters hours each week, allowing them to focus on other aspects of the process. You can check for titles, responsibilities, contact information, company data, technologies used, and organizational structure using SalesIntel, ensuring that your efforts are always directed towards the correct individuals.