Remove Buyer Personas Remove Curation Remove Distribution Remove Guidelines
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What social media tasks to automate and what to personalize

Sprout Social

Establishing guidelines for brand voice, visual identity and messaging across all channels. Coordinating content creation and distribution efforts to maximize reach and impact. Community management Developing and enforcing clear, comprehensive community guidelines to ensure a safe, respectful and inclusive environment for all members.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

”) and five guidelines (among them, “Review Your Data to Develop Great Content”). Failing Distribution Strategies Smother Great Content by MediaPost. As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”)

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What you Need to Know to Start an Online Retail Business

Hubspot

Your offering needs to be producible at scale, and it has to be financially feasible for you to produce and distribute it consistently. Use carefully curated content. You want to land on a product that has active demand, a breachable market, and viable logistics. Contact suppliers. Set up your website and shopping cart.

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Developing a Content Strategy: 25 Questions to Ask Your Team First

ClearVoice

Are brand and style guidelines established and are they formally documented? What are the demographics of my buyer personas? Marketo has a great cheat sheet to help you create your buyer personas. What are the psychographics for my buyer personas? Do personas differ based on the industry vertical?

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Leveraging Content Marketing in the Finance Sector: A Strategic Guide

ClearVoice

So, financial companies need to curate innovative strategies to stand out in the digital landscape. Here are some of the other stats from that study: 86% of buyers are willing to pay more for a great customer experience. 49% of buyers have made impulse purchases after receiving a more personalized customer experience.

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The Critical Role of Content Marketing in Tech and SaaS Industries

ClearVoice

It’s your foundation for crafting and distributing content designed to captivate and convert. You’ll also need to promote and distribute content so that it reaches your intended audience. Each group can then be a template for a different buyer persona that helps you hone in on whom you’re targeting.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

Training and onboarding: What are your content guidelines and are there resources that can help your content team (i.e. Distribution strategy: How and where will you publish completed content pieces? Editorial calendar: When are the deadlines and distribution dates for each piece of content? Social media posts and distribution.

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