Remove small-business
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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult. This means having well-documented and up-to-date ideal customer profiles (ICP) and buyer personas, which will be essential in step five.

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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

Running a business is a quick way to push your decision fatigue to the limit. A McKinsey survey showed that most business leaders believe that most of the time they spend on decision-making is ineffective. CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools.

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What Should My 2021 Small Business Marketing Goals Be?

BenchmarkONE

Most people start a small business because they have a great idea or a passion for a certain product or service. You have to wear a lot of hats as a small business owner, including some that you might not have anticipated. And like it or not, that includes being a marketing strategist. Don’t neglect tools!

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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. Buyer personas don’t hold up.

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Sales and Marketing Alignment: Why it Matters

Act-On

Sales and marketing alignment is no small task, but it’s not a mystery. Sales and marketing alignment isn’t easy, but it’s one of the most efficient ways to improve your business. Product marketers who develop go-to-market strategies and positioning. Inconsistent methods of measuring success.

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Five Marketing and Sales Pitfalls that Can Be Avoided with Marketing Automation

BenchmarkONE

Still, human errors happen, and they happen more often when we’re overloaded with busy work. This is exactly why automation is a hugely important part of our daily lives – sales and marketing work is no exception. . Here are five marketing and sales pitfalls you can avoid by using marketing automation : 1.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. Guest post by Priyanka Desai.