Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. Quick Takeaways.

Thought Leadership 353

Thought Leadership B2B Thought Leadership Research Practices 353

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Integrated B2B

JULY 28, 2020

I’ve often pushed back against using cliched statements such as “It’s in our DNA” and “We are an innovative company”. Tone of voice, search engine optimization (SEO), buyer personas and the buyer journey are just some of the considerations when copywriters write. Yet they tend to slip in from time to time. So, in it goes!

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Rev

OCTOBER 4, 2023

The goal of a demand generation strategy is to show a company knows how to solve a problem potential customers already know exists. How to know what type of content will help create demand for your offer What kind of content will help you create demand for your product or service depends on your buyer personas.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

SmartBug Media

JULY 16, 2019

Thoroughly understanding your buyer personas and which persona is targeted with each piece of content will drive how technical you get. For highly technical products and services, many marketers start as neophytes , knowing less about their companies’ offerings than the people they are marketing to.

Creativity 65

Creativity SME Thought Leadership Buyer Personas 65

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

Paid Content 106

Paid Content SME Product Tips 106

Ambal's Amusings

NOVEMBER 23, 2010

He’s is the author of the widely acclaimed book, Crafting White Paper 2.0 , and the founder of The White Paper Company and the White Paper Pundit blog. By asking your SME these additional questions as part of your content interview process, you can craft a more effective white paper that fully engages your designated target audience.

Paper 100

Paper Work Management Marketing Management SME 100