Remove Buyer Need Remove Cross-Selling Remove Differentiation Remove Price
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Grow your B2B e-commerce business: A playbook for success

Sana Commerce

B2B vs B2C: How to differentiate e-commerce strategies Before we dive into the nitty-gritty of growth strategies, it’s important to highlight the unique dynamics of the B2B e-commerce world. This means your approach to marketing, customer service, and even website design is going to be tailored to the specific needs of B2B buyers.

B2B 52
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The Subscription Economy Is Here — and Your Buyers Demand the Shift

Mereo

How can you enable your salespeople with a subscription solution and differentiated value messaging that communicates and delivers real value to your buyers? Buyers Will Subscribe to Value. We embrace a buyer-centric relationship mindset, one that demands the full embrace of a Seek to Serve, Not to Sell strategy.

Demand 74
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Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

Research Results The results of the research were compelling, as the investment in value selling tools has proven to be one of the highest ROI investments an organization can make in sales / marketing operations. in incremental benefits. • A payback of less than 3 months from deployment.

ROI 40
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B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

In addition, below are six ways B2B and B2C marketing are different (and note it’s not t hat “B2B marketers sell to businesses, B2C marketers sell to people”), plus one very important way they are alike. That means the business buyer needs to justify the need (why is this better than the way we do things now?)

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How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

Often funnels can also include post-purchase follow-ups which increase retention as well as cross- and up-sells. For different types of businesses, buyer needs at the problem/need recognition stage – top of the funnel (TOFU) – are different. Stage 1 – Problem/Need Recognition.

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How to Optimize Your Shopify Marketing Across the Board? (With Real Examples From Growth and CRO Experts)

Convert

Content doesn’t just have to be related to the brand, but it has to guide buyers through the various stages of awareness to becoming familiar with a solution. Even if you sell a relatively uncomplicated product, high-quality value-first education creates memorability and cements brand awareness. It also earns you backlinks.

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B2B Category Creators Episode 5 Transcript

Metadata

Udi Ledergor: And then about 18 months ago, we had increasingly come to the conclusion that we had outgrown the conversation intelligence category and we needed something new. We can see where the discovery started and ended, where the demo happened, where the pricing was discussed and where next steps were brought up or not.