Mereo

APRIL 22, 2021

These are the biggest lessons the Mereo team has learned either directly or in supporting Mereo clients in their go-to-market initiatives. More of your key subject matter experts can pop into a sales call with relevant content that would otherwise be infeasible. Differentiated Value Messaging Needs to Evolve.

Terms and Conditions 59

Terms and Conditions Sales Cycle Buyer Personas Differentiation 59

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

The ROI Guy

JULY 11, 2017

According to the research, here's two important investments you can make today: 1) Interactive and Prescriptive Content Marketing – As buyers prefer to do on-line research on their own, investing more in digital content marketing is tops on Forrester’s advice list.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

The ROI Guy

SEPTEMBER 22, 2014

Many times, when organizations try to articulate the differentiating value of their solutions, they start with a “solutions first approach”, communicating each feature they perceive as a differentiator and the value these features might deliver. Engage too late and price may be the only differentiator there is.

Lead Scoring 40

Lead Scoring Lead Ranking Forrester Peer-to-peer 40

The ROI Guy

FEBRUARY 15, 2013

According to IDC’s annual 2012 Buyer Experience Study published in November it was not Product Information, Peer/Customer References, Industry Trends, Competitive Comparisons and Case Studies, but by a large margin, Financial Justification / ROI. Why has Financial Justification / ROI now become the most valued content?

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

The ROI Guy

DECEMBER 2, 2014

Recently we had the pleasure of interviewing Jim Ninivaggi, the Practice Director for Sales Enablement with leading sales and marketing research firm SiriusDecisions. Understanding buyers better and correlating the financial benefits that can be delivered with proposed solutions is key.

Lead Scoring 40

Lead Scoring Lead Ranking Product Work Management 40

The ROI Guy

JULY 19, 2012

Understanding how the mind uses both, and the inherent biases involved, can help you create better marketing content and sales presentations, drive better engagement and win more favorable decisions, faster. Buyers need to clearly know what’s in it for them specifically. You” wording works best.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40