Sana Commerce

MAY 26, 2024

B2B vs B2C: How to differentiate e-commerce strategies Before we dive into the nitty-gritty of growth strategies, it’s important to highlight the unique dynamics of the B2B e-commerce world. This means your approach to marketing, customer service, and even website design is going to be tailored to the specific needs of B2B buyers.

B2B 52

B2B Business Marketing Management Sales Cycle 52

Webbiquity

FEBRUARY 14, 2010

“Software-that-helps-turn-raw-names-into-qualified-leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response&# would be most accurate, but kind of a mouthful. There is a crying need for this. It aligns vendor messages with buyer needs, saving money and corporate reputations.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Content4Demand

APRIL 10, 2019

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem, especially with the acquisitions of Marketo and Magento, to drive digital transformation that meets buyer expectations of a frictionless, memorable experience.

Positioning 40

Positioning B2B Marketing Digital Transformation Work Management 40

Mereo

APRIL 16, 2020

Enable and empower salespeople to serve buyers. Synchronize an organization around consistent sales methodologies, formalized processes and value messaging for a united effort of selling no matter the department. Help departments work cross-functionally to get your solution in the hands of the right buyer.

Work Management 81

Work Management Cross-Selling Marketing Management Differentiation 81

WebMarketCentral

SEPTEMBER 29, 2009

Software-that-helps-turn-raw-names-into-qualified-leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response" would be most accurate, but kind of a mouthful. Calling even the right prospect at the wrong time, or trying to sell them the wrong product, can destroy the value of the marketing investment made to that point.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

The ROI Guy

MAY 29, 2016

Your prospects are now receiving 32% more vendor communications than just 2 years ago, and as a result, drowning in a sea of look-alike content. Sending out more white papers (the crack cocaine of marketing) or relying on canned PowerPoints won’t provide the differentiation needed to effectively engage today’s “short attention span” customer.

Cross-Selling 40

Cross-Selling Advertising Benchmark Paper ROI 40

The ROI Guy

APRIL 21, 2010

Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. Reduce discounting and increase deal size for direct sales by 20% or more by migrating sales from features, function and price selling to business value selling. in incremental benefits. •

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40