Dear Marketers, Buyer Personas Still Need A Makeover
ANNUITAS
NOVEMBER 1, 2016
It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with age. Too Much Information (TMI)-.
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