6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Knowing you’re reaching the right buyers at the right time is more crucial than ever. Mike Weir, Chief Revenue Officer, G2 .

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

Aberdeen

FEBRUARY 12, 2019

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web.

Activities 40

Activities Research Purchase Intent Intent Signal 40

FunnelEnvy

SEPTEMBER 29, 2021

In fact, they’re likely doing other stuff like executing projects, managing their teams, or, after they’ve actually made a purchase decision, implementing the solutions that they selected with no immediate need to find another one. It starts when buyers become aware of a problem or solution and it progresses from there.

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

Aberdeen

FEBRUARY 13, 2019

According to this data-driven success story, they wanted to shake up their account-based marketing strategy by imbuing it with buyer intent data. By informing their ABM strategy with information captured via tags embedded within their website, Informatica was able to further qualify and contextualize their in-market prospects.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

LiveRamp

JUNE 27, 2019

Understanding the degree (or change in degree) of topic consumption by a specific company can be a great indicator of possible purchase intent. Different providers of B2B intent data classify intent and determine signal strength in various ways. Social Sharing Widgets. Content Classification. Historical trends.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45