Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Aberdeen

DECEMBER 20, 2018

The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Signal 49

Intent Signal Buyer Intent Intent Intent Data 49

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

SEPTEMBER 14, 2023

The company was recognized as a High Performer across 16 categories and a Leader across 15 categories, most notably for Account-Based Advertising – Overall, Buyer Intent Data Providers – Overall, and Account-Based Analytics – Overall.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

SalesIntel

MAY 13, 2024

What is Customer Data? Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. That, in a nutshell, is “intent data.”. Identifies who exactly is and is not ready to purchase your product or service.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Request for quote — typically indicated that the prospect was requesting pricing information to make a purchase potentially. Looking forward to today.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Madison Logic

APRIL 4, 2023

These combined results further solidify the company as the prominent leader among B2B marketers. “We are immensely proud of our G2 badges and high customer satisfaction rating since it directly validates the value Madison Logic delivers to clients,” said Tom O’Regan, CEO of Madison Logic. “As

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Request for quote — typically indicated that the prospect was requesting pricing information to make a purchase potentially. Looking forward to today.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Tonkin had worked with TrustRadius, an online research platform for tech buyers, at prior companies.

Buying Cycle 85

Buying Cycle Intent Ideal Customer Profiles Planning 85

NetLine

APRIL 11, 2024

Full report goes live next week… pic.twitter.com/GoYes0RBV1 — Andy Crestodina (@crestodina) March 17, 2021 As third-party cookies become deprecated , we need to have a plan of action around how to best keep in touch with our prospects and buyers. We articulated this further on page 35 of the report in our Content Format Intent Matrix.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

6sense

NOVEMBER 25, 2021

As we’ve learned in this blog series highlighting key findings from our new interactive ebook , shining a light on the otherwise invisible Dark Funnel of buyer intent is novel to say the least. . Validating visible buyer journeys. Buyer intent for your brand will be more subtle. Check out the Ebook.

Top of Funnel 62

Top of Funnel Digital Marketing Funnels Buyer Intent Advertising Funnels 62

SalesIntel

JUNE 9, 2023

Cognism includes firmographics, technographics, sales trigger events, intent data, verified business emails, and human-confirmed cell numbers, and assists companies in connecting with their ideal prospects wherever they are – whether in Europe, the United States, or elsewhere.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

Aberdeen

DECEMBER 21, 2018

Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals.

Intent Data 45

Intent Data Marketing AI Intent Intent Signal 45

Madison Logic

FEBRUARY 10, 2023

Checkpoint: Now that you have an idea of the customers you want to target, your next step is to validate these thoughts with teams that speak to customers the most. Once you’ve got a great idea of who you want to target based on these sales insights, you need to validate assumptions with account data, the backbone of any ABM strategy.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Work Management 52

SalesIntel

APRIL 6, 2023

This is often referred to as buyer intent. Understanding the buyer’s intent is crucial in determining how to approach them and what messaging to use. Understanding the buyer’s intent is crucial in determining how to approach them and what messaging to use.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

SalesIntel

JANUARY 26, 2023

While traditional B2B data companies like ZoomInfo provide basic information about companies, contacts, and contacts’ details, gaining access to advanced data types often needs purchasing high-cost annual licenses that not all midsize teams can afford. The value of B2B data sources resides in sourcing the MQL journey.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

SalesIntel

JANUARY 9, 2023

But mediocre data can deplete your marketing budget – or, worse, your client relationship. The good news is that there is a lot of amazing data out there, and recognizing it may be as simple as asking a few basic questions to the B2B data provider. Quality and validation go beyond basic demographic criteria.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 52

SalesIntel

JANUARY 15, 2024

While traditional B2B data companies like ZoomInfo provide basic information about companies, contacts, and contacts’ details, gaining access to advanced data types often needs purchasing high-cost annual licenses that not all midsize teams can afford. The value of B2B data sources resides in sourcing the MQL journey.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

SalesIntel

AUGUST 11, 2021

Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data. Technographic Data. Buyer Intent Data. What is Data Enrichment, and Why is it Essential? Importance of Direct Dial in Your Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

SalesIntel

MAY 20, 2022

However, when businesses look to acquire data for their sales and marketing engines, they have little understanding of what type of data they want, how much it costs, or who the reliable providers are. We have already discussed the steps involved in choosing the right data vendor for your business. Firmographic Data.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

SalesIntel

FEBRUARY 7, 2024

To stay ahead of the competition, you must have access to the most relevant consumer data. After all, the more you know about your target market and their purchasing habits, the better you will be at meeting their demands. B2B intent data providers can solve both problems. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

SalesIntel

APRIL 6, 2023

The next step is to extract validated contacts from within these companies that match your profile. So firmographic data helps account-based marketing (ABM) campaigns get started by finding the right set of companies or accounts to target. You should invest to gain access to accurate data.

Account Based Marketing 52

Account Based Marketing Sales Qualified Leads Paid Search Agency ABM 52

PureB2B

MAY 30, 2022

The first have made at least one purchase, while the second just sent feelers or asked a few questions and then “disappeared” without buying a product. Data segmentation and advanced targeting [2] can also help you analyze which of your campaigns works best with your customer profiles.

Effectiveness 62

Effectiveness Ideal Customer Profiles Demographics Profiling 62

NetLine

AUGUST 20, 2021

Said another way, they were attempting to identify their potential buyer’s intent. Buyer intent data has long been relegated to company-level observations associated with IP address mapping and tracking users across web pages without their consent. The Challenge.

Work Management 52

Work Management Marketing Management Top of Funnel Trends 52

NetLine

AUGUST 20, 2021

Said another way, they were attempting to identify their potential buyer’s intent. Buyer intent data has long been relegated to company-level observations associated with IP address mapping and tracking users across web pages without their consent. The Challenge.

Work Management 52

Work Management Marketing Management Top of Funnel Intent Data 52

SalesIntel

JANUARY 10, 2024

But mediocre data can deplete your marketing budget – or, worse, your client relationship. The good news is that there is a lot of amazing data out there, and recognizing it may be as simple as asking a few basic questions to the B2B data provider. Quality and validation go beyond basic demographic criteria.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? These two elements can indicate when a prospect is ready to make a purchase.

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

SalesIntel

SEPTEMBER 10, 2021

The next step is to extract validated contacts from within these companies that match your profile. So firmographic data helps ABM campaigns get started by finding the right set of companies or accounts to target. Firmographic data does not provide a complete picture of a company’s requirements, desires, and purchasing behavior.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Sales Qualified Leads ABM 52

Hubspot

DECEMBER 23, 2022

Bombora Company Surge is a software platform that helps users access and monitor intent data. To do this, Bombora collects data from a consent-based data cooperative of B2B publishers. The platform then analyzes this data using machine learning and maps the data to specific businesses. Image Source.

Enterprise Management 77

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 77

Hubspot

AUGUST 30, 2023

Likewise, solutions like Uniphore Q empower online sales meetings by validating a buyer’s sentiment toward offers and value propositions in real time with a shocking 99.83% accuracy. So, the more user data you collect and process, the better you can personalize the pitches or send relevant product offerings to potential customers.

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Madison Logic

MAY 22, 2023

It’s not that they have too little intent data, but about their struggle to turn that data into useful and actionable insights. There’s a lot of intent data out there, but the real challenge is figuring out how to make sense of it and use it effectively to achieve concrete outcomes.

Intent Data 52

Intent Data Intent Spending Budget Management 52

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. Intent Data Both ZoomInfo and SalesIntel provide intent data.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52