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Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions

SalesIntel

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Buyer Intent Data?

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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

Just like a guided missile that has locked on to a target sends constant information to the command center and corrects its course. Research shows Sales ignores half of the leads that Marketing sends their way, while barely a quarter of these leads are qualified. What is lead scoring anyway? the lead score.

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5 Intent Data Mistakes Holding B2B Marketers Back

Inbox Insight

Whilst intent data is incredibly useful for marketers, in that they can use it across a broad range of channels to personalize the user experience, intent data is also highly valuably outside of the marketing team – in particular, with Sales. Misunderstanding the value of third-party intent data.

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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. This information helps you refine existing products or develop new ones that better meet customer expectations. What is Customer Data?

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Mastering the Most Important Content Metrics for 2023

Contently

Measure Engagement to Assess Thought Leadership & Buyer Intent. Once you have data to make educated assumptions, you can use this information to power your content strategy. Measure Content’s Impact on Lead Qualification & Scoring. Contacting you to request more information.

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The 3 Essentials of a Successful Qualified Leads Program

Adobe Experience Cloud Blog

Talk about what your target market looks like, who’s in your database already, and what kind of buyers are currently closing deals. You’ll also want to discuss things like when to start lead nurturing and what makes a bad lead. Checking out a pricing page or watching a solution demo reveal buyer intent.

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Boost Your ROI with B2B Intent Data

Binary Demand

In this article Overview Functioning of B2B Intent Data Use Cases of B2B Intent Data Using B2B Intent Data in Campaigns Gathering Buyer Intent Data Conclusion FAQ’s [ps2id id=’functioning-of-b2b-intent-data’ target=”/]How Does B2B Intent Data Work A company analyzes the individual’s intent by gathering their data.