Only B2B

FEBRUARY 11, 2024

Companies that prioritize first-party intent data are 2.3 Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Circle Studio

NOVEMBER 24, 2020

Buyer Intent Data. Buyer intent data helps identify people online who are currently in-market for your solutions, based on activity like searching for specific keywords or visiting either your website or a competitor’s site. Buyer Enablement. It will even coach you on phrases to use or avoid.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Valasys

APRIL 3, 2023

Breaking up “intent” and “data” independently, a much clearer picture is in view. Since the expressions “Buyer Intent” and “Search Intent” are in many cases referenced concurrently, obviously we are discussing information that has something to do with an individual’s pursuit or buy goal.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Madison Logic

JULY 20, 2023

According to Gartner, a typical buying committee for a complex B2B solution consists of six to ten decision-makers , each armed with their own set of four or five independently gathered pieces of information. Surrounding Buyers with a Multi-Channel, Full-Funnel Approach Buying committees don’t look for information on just one channel.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

SalesIntel

AUGUST 8, 2022

According to Gartner, 80% of sales interactions are expected to be in digital channels by 2025. Having salespeople who can show a personal understanding of buyers and their needs without being in person is the key to winning new business. Websites are focused on the product, not the company.

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Cold Calling 52

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Albacross

NOVEMBER 4, 2021

Buyers are usually 57% down the buying journey when they reach out to the sales reps. Source: Gartner, 2020). Intent data can capture and record these activities, and remove roadblocks throughout the buyer journey : 77% of the buyers think the purchase journey is complex and hard. Source: Gartner, 2020).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

NetLine

DECEMBER 7, 2023

To put it another way, Gartner offers the following definition : Account-based marketing (ABM) is a go-to-market strategy targeting certain accounts with a synchronized, continuous set of marketing and sales activities. Fortunately, intent data can also identify the most effective channels for outreach.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

Buyer Intent 61

Buyer Intent Intent Data Demand Generation Intent 61

NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Madison Logic

MAY 22, 2023

There’s a lot of intent data out there, but the real challenge is figuring out how to make sense of it and use it effectively to achieve concrete outcomes. Marketers leveraging ML Insights in multi-channel ABM see 32% lift in engagement, 28% faster sales cycle, and 17% increase in pipeline.

Intent Data 52

Intent Data Intent Spending Budget Management 52

SalesIntel

AUGUST 2, 2022

Buyer Intent Data. Knowing the buyer’s buying intent will help you choose the right set of prospects to focus on. Buyer intent data helps you identify ready-to-buy prospects that are actively in the market for relevant solutions. The SalesIntel site displays Intent data as seen below. Buying Center

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 52

Madison Logic

JULY 26, 2023

Combining your first-party data through customer relationship management (CRM) and marketing automation systems with third-party buyer intent data will uncover insights you probably didn’t know about your target accounts. This is not a best-guess exercise; you need data to be honest about choosing in-market accounts.

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 52

PureB2B

JULY 7, 2022

Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase. Businesses can use buyer intent data to calibrate their marketing campaigns—ensuring resources are spent on high-quality, in-market leads. Don’t focus on a single source of intent data.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

SalesIntel

FEBRUARY 14, 2023

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. 5 SalesIntel aids marketing, sales, and revenue operations teams in identifying target accounts, knowing which accounts are in-market, finding their ideal buyers, and filling in missing data gaps. Explore G2 reviews of Clearbit.

B2B Marketing 52

B2B Marketing Zoominfo Lead Ranking Ideal Customer Profiles 52

NetLine

NOVEMBER 30, 2023

Audit your existing content library against buyer-intent themes and needs to identify gaps. Having those key themes and information needs already mapped out by buyer stage comes in handy. It allows you to quickly identify where you lack content that your buyers need.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Oktopost

JULY 12, 2021

Source: Gartner. Specifically, buyer intent data can offer direct insight into the status of various individuals and organizations in the buying cycle. Now more than ever, social media sells , especially for B2B organizations. Social Media Marketing. Social Selling. Make Your Lead Gen Future-proof.

Lead Generation 87

Lead Generation Marketing Qualified Leads Top of Funnel Lead Ranking 87

DealSignal

MARCH 7, 2023

The first steps into getting the B2B in order to know your customers are your website and social media. Social media Your potential customers are highly likely to have a social media presence, with a variety of platforms at their disposal, such as LinkedIn, Twitter, or YouTube. The key is knowing how to use it.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. 5 SalesIntel aids marketing, sales, and revenue operations teams in identifying target accounts, knowing which accounts are in-market, finding their ideal buyers, and filling in missing data gaps. Explore G2 reviews of Clearbit.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Valasys

APRIL 17, 2023

A separate Gartner report states that there has been a 31% increase in AI-related job postings on LinkedIn. Results: The company triggered highly-effective and laser-specific communication by correlating the buyer intent. Whenever the intent peaked, the tool sent automated emails to ensure maximum conversion.

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

DealSignal

MARCH 29, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. This buyer’s guide provides a helpful checklist of questions to ask data vendors. Martech & salestech tools to store, manage, and engage your contacts and leads. Direct mail?

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MARCH 30, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. How might you layer in buyer intent to identify new accounts and demand centers and integrate them into your ABM process? What about custom events? Direct mail?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40