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Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel

Martech

Well, it’s here – and not only is it the future of selling in saas, but sales teams are using it today to engage with prospects in the earliest stages of the dark funnel. The dark funnel explained: Did you know 75% of buyers are already halfway through their buying journey before they even speak to a salesperson?

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The Modern B2B Buyer Wants More Personalization (And Less Emails)

PathFactory

It seems like every B2B company uses the same few marketing tactics to engage their prospects, but are they working? This poses a risk to any company that is leveraging B2B marketing tactics that don’t take into consideration each buyer’s individual needs. Are your emails going straight to junk?

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The RevTech Revolution is Here: A Recap of Day 1’s Events at Our ‘Breakthrough’ Customer Conference

6sense

Latané immediately discussed the central theme for the conference — Welcome to the RevTech Revolution — and explained that revenue teams are finally recognizing that the old ways of marketing and selling simply don’t work anymore. Most Companies Still Operate in the Dark Funnel. They’re ready for a change. They often experience: .

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5 Paths to 5x Pipeline Generation Using Modern Technographics & Intent Data

SalesIntel

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.

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Get Your CEO On Board – 5 GTM Paths Using Modern Account Technographics & Intent Data

SalesIntel

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day. Hopefully, a good starting point to kick us off.

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5 Impactful ABM Plays to get Your Pipeline Pumping

Inbox Insight

Make your revenue goals a reality with these Account-Based Marketing (ABM) strategic plays – here’s 5 approaches that can be used to create an overarching ABM campaign that delivers engaged leads from the accounts on your hit list. Another crucial Account-Based Marketing tactic here is content syndication.

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Steal Your Competition’s Leads: 5 Flavors of Intent Data and How To Use Them

SalesIntel

By contacting buyers before your competition, you increase your chances of winning the deal. Intent data refers to the digital signals that indicate a prospect’s interest in a product or service. We’ll explain five flavors of intent data and how to use them. Bombora intent data is also included with SalesIntel.