Madison Logic

AUGUST 10, 2023

By industry, we’ve seen high engagement for collaboration-related content from Finance and Manufacturing organizations, but we’ve also noticed that those in Healthcare amped up their research behavior. According to Forbes, the global clinical and collaboration market forecasts a 17.3% compound annual growth rate by 2027.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Marketing Interactions

AUGUST 24, 2021

Buyers need to complete specific jobs before consensus can be reached for a buying decision. They need information that helps them understand what to ask, do, understand, and evaluate. I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

6sense

DECEMBER 9, 2021

77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Madison Logic

JUNE 12, 2024

Today’s buying decisions are made by a group of individuals who complete their online research independently but work together to identify the best-fit solution for their organization. Here, it’s important to understand that personalization goes beyond just what content and messaging you use to engage buying committee members.

Buy 52

Buy Marketing Budget Top of Funnel Forrester 52

Madison Logic

MARCH 13, 2024

Utilize Data-Driven Insights to Understand Buyer Needs and Preferences to Deliver More Personalized Experiences Personalized experiences make buyers feel seen, appreciated, and understood. data that another provider has provided) to determine buyer intent is equally unreliable. Are you Ready?

Purchase 52

Purchase Account Based Marketing ABM Multi-Channel 52

NetLine

NOVEMBER 30, 2023

Identify the key themes and information needs of in-market buyers at each sales stage A good place to start is by pinpointing the key themes and information in-market buyers need at each stage of their journey by analyzing intent data to uncover common trends, pain points, and interests.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

6sense

AUGUST 24, 2017

A prospect who had gone cold on us months prior, who we had completely counted out, then spiked in our 6sense instance and illustrated high levels of behavioral intent for predictive intelligence solutions. Because buyers’ needs and timing are constantly shifting, 6sense’s ability to provide daily updates as buying intent involves is crucial.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48