Chris Koch

JANUARY 22, 2010

So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. Use Twitter for blog PR. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly. Volume and quality of interactions.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

JANUARY 21, 2011

It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter. What this means for marketers is that social media have increased buyers’ expectations for intimacy at all stages of the buying process.

Social Media 100

Social Media Budget Programs Paper Stats 100

Chris Koch

JANUARY 29, 2010

Those lower down on the corporate ladder are more willing to “spend” their information because they realize that it has less value than those higher up, whose buying power gives them more information riches combined with less willingness to spend it (kind of like rich people in the real economy). For example, 99.9%

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Those lower down on the corporate ladder are more willing to “spend” their information because they realize that it has less value than those higher up, whose buying power gives them more information riches combined with less willingness to spend it (kind of like rich people in the real economy). For example, 99.9%

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 8, 2010

And learning is integral to buying—especially in B2B. Every buyer wants to learn at all stages of the buying process. But no buyer wants to be sold during all stages of the buying cycle. But no buyer wants to be sold during all stages of the buying cycle. But it also applies in B2C.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

JULY 10, 2009

in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) Sync your content to the stages of the buying process. for at least that long. Social media and lead generation go together.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

NOVEMBER 13, 2009

Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these companies, there is little reason to twitter into the wind. For many companies, this translates into a wait-and-see approach to social media.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these companies, there is little reason to twitter into the wind. For many companies, this translates into a wait-and-see approach to social media.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

DECEMBER 28, 2010

We all know twitter can’t start revolutions or substitute for gazing meaningfully into someone’s eyes over dinner, but what I don’t understand is why the critics can’t see a link between the bonds that we form on social media and the deeper links that we forge offline. Social media relationships are shallow and meaningless. General Marketing.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

OCTOBER 1, 2010

Earlier this week I participated in one of MarketingProfs’ TechChats (just do a Twitter search on the #TechChat hashtag to find the dialogue). It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process.

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. After all, the tools themselves are dead simple.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. After all, the tools themselves are dead simple.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

NOVEMBER 20, 2009

We found that usage of social media among IT and business buyers of technology rose 50% over 2008 and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Search is becoming increasingly dominant in the buying process.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100