Marketing Craftmanship

DECEMBER 12, 2011

Paging through Lee’s “ Manual of PR Sales Strategy & Tactics ,” the insights he offers are as relevant today as when he wrote them in 1992, and apply across all professional service disciplines, not just PR. ” If you can find a copy of Lee’s book, buy it and read it. Some salespeople never learn this.”

PR 100

PR Public Relations Tips Marketing Management 100

Marketing Craftmanship

OCTOBER 9, 2016

Step 1: Determine why customers should buy your product / service. Step 2: Learn why customers are buying from your competitors. The most successful marketers know everything about (and closely monitor) current competitors, to gain insight into why customers buy from them. Step 2: Put your sales process under the microscope.

Planning 100

Planning Marketing Plans Work Management Marketing Management 100

Marketing Craftmanship

OCTOBER 14, 2014

In “How to Buy /Sell Professional Services,” author Warren J. Intrinsic selling provides buyers with a significantly higher level of confidence in the seller’s capabilities, and leads to an engagement or sale far more frequently and rapidly than extrinsic selling. Wittreich website case studies'

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Marketing Craftmanship

AUGUST 18, 2017

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press. The error of many desktop publishers?

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

MARCH 24, 2011

In “ How to Buy /Sell Professional Services ,” author Warren J. Intrinsic selling provides buyers with a significantly higher level of confidence in the seller’s capabilities, and leads to an engagement or sale far more frequently and far more rapidly than extrinsic selling.

Work Management 100

Work Management Validation B2B Sales Marketing Management 100

Marketing Craftmanship

AUGUST 31, 2011

Because press releases are now considered sales collateral by their target audiences, “media relations” for all companies will be managed by the marketing department. If journalists find no practical need for flacks, organizations will likely follow their lead. Public Relations, as a profession and a function, will simply cease to exist.

Public Relations 100

Public Relations Press PR Content 100

Marketing Craftmanship

MARCH 16, 2012

Your media exposure must shine a light on your company’s value proposition (addressing why people should buy your products or services) in order for that publicity to serve as an effective credibility tool. More bluntly, if your publicity doesn’t make your firm’s sales collateral more believable, it’s a wasted effort.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100