B2B Marketing Traction

SEPTEMBER 18, 2015

But, rather than just competing on price, this brand had done its homework and knew what values and attributes its customers appreciated. For these companies, a decision to buy their product would probably come down to price, unless a buyer could discern a material difference in the product. Why do your customers buy from you?

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

MARCH 13, 2015

Plus, the small business was a CPA firm that was sensitive to pricing because of their profession! Marketing providers recommend the wrong marketing tactics, lack transparency and fairness when pricing services, and propose marketing tactics before analyzing and understanding their clients for a variety of reasons.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

OCTOBER 12, 2012

The Internet is the disruptive innovation that has changed how people buy things. Someone who wants to buy a product or service now has a whole world to shop in (online) or at least to investigate what they want to buy before they buy it. resources before making a buy decision. ( Disruptive Innovation.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

DECEMBER 2, 2013

Not every B2B business has an e-commerce website or is willing to discount prices. Provide a branded promo item related to online buying (a mouse pad, a computer screen wipe, a wrist rest). Flickr Phot by MrsDKrebs, Some Rights Reserved. On Cyber-Monday, there are other things of value to offer your customers and prospects.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

JANUARY 17, 2013

Not all technologies make it, because they can’t cross the chasm between techies who adopt new technology early and business pragmatists and conservatives who need to see proof, third-party support for the technology, and lower pricing. Business owners in the early majority are called pragmatists.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

AUGUST 24, 2012

Other posts about Crossing the Chasm include New Buying Paradigm Not So New for High Tech Marketing , What Does Social Media Have to Do with Crossing the Chasm? , My clients come to me asking if they’re getting a fair price on SEO proposals from vendors. They just didn’t do much. [1] I’m sick of it!

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

OCTOBER 28, 2011

You know, the kind where the seller lets you know one way or another that if you don’t buy their product or service you’re going to lose out. I hate fear-based selling. Fear-based selling gives me a horrible, irrational feeling that puts up my guard and reduces my trust level with the seller.

Cost 100

Cost Consulting Training Pricing 100