Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

The Effective Marketer

MAY 18, 2010

Everyone in the family knows they do marketing, friends ask them for some advice and they often times talk to telemarketers trying to sell newspaper subscriptions at eight o’ clock at night because they think it’s fun. Job Marketers are, unfortunately, the majority out there. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Marketing Insider Group

OCTOBER 5, 2010

We want to get people to know us, like us and trust us so much that they want to buy from us and stay with us. Real value comes from producing customers who stay and who have an amazing customer experience so they buy more. This also brings marketers into the dicussion around real value created for the organization.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Marketing Insider Group

OCTOBER 19, 2010

This way we are engaging prospects earlier in the buying process and never stop engaging them even (or especially) after they purchase from us. For most B2B buying experiences, they expect to speak to a salesperson at some point in their journey. Marketing spend is much more efficient. Conversions increase.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. Understand why your customers buy from you and not the competition and make sure you have the content to support that Use the halo effect to your advantage.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

The Effective Marketer

FEBRUARY 15, 2010

What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

FEBRUARY 16, 2009

The good surveys, or should I say effective surveys, are the ones that get people to fill them out giving you enough insight into their market/purchasing process/buying habits/etc. Marketing guru Seth Godin has recently posted a short but very good list of how you can make better surveys , but he misses one very important point.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Chelsie Michael Brenner Dec 1 2010 Chelsie, Thanks for your comment and great point: people buy from other people not “companies&#. That is why blogs matter.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

JUNE 18, 2010

Allow your prospects to decide for themselves what the best content is for them for the buying stage they are in at the time. When prospects are ready to buy, they will use keyword search to research products and solutions. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

The Effective Marketer

JANUARY 17, 2009

As you discuss the plan of action with your team and with the stakeholders (see previous post), you are also getting buy-in for carrying out the tasks. In marketing is especially important to ensure that the company as a whole is aware of what is being done. Marketing, after all, affects every part of the organization.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Marketing Insider Group

JULY 15, 2010

My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. How to create valuable content on a small business budget? What are the most successful lead sources? It was also interesting to watch the conversation on Twitter both during and after the event.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

NOVEMBER 4, 2010

Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy. We have also had success with creating specific content around each step in the buy cycle on each landing page.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy. We have also had success with creating specific content around each step in the buy cycle on each landing page.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

SEPTEMBER 15, 2010

They are: Customers: something that is missing from many social media plans is the focus on customers. Marketing is all about getting people to know you, like you and trust you enough to buy from you. And once you have a customer, you need to keep them.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

MAY 3, 2010

Yes, in B2B, the decision process is far longer, the decision-maker is typically more than one person and all of them feel much greater risk (jobs, reputation, etc) than when buying a pack of gum. I am not suggesting it is harder: trying to appeal to the emotions of a teenager to buy the latest line of fashions is hard.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Yes, in B2B, the decision process is far longer, the decision-maker is typically more than one person and all of them feel much greater risk (jobs, reputation, etc) than when buying a pack of gum. I am not suggesting it is harder: trying to appeal to the emotions of a teenager to buy the latest line of fashions is hard.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

OCTOBER 7, 2010

If the quantified impact of the business problems exceeds the investment required to solve the problems, a buying decision is easy to justify. The Visual Close Some prospects have a hard time making a buying decision, regardless of the attractiveness of the potential return on investment. If the prospect answers “Ten”, you’re done!

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

The Effective Marketer

APRIL 29, 2009

In your first conversation with a vendor, you should list all the uses (maybe even share the grid with them) for the tool you want to buy and ask for a demo showcasing the specific requirements you have. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Marketing Insider Group

DECEMBER 1, 2010

I like to put it this way: the only reason ANYONE will interact with your brand before they buy is content. I have been in large companies and small and content is the one challenge I have found at both. Michael Damphousse Dec 2 2010 Looking forward to our session! Michael Brenner Dec 2 2010 Thanks Michael. Hope it’s great!

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

AUGUST 10, 2010

Too many times, the reaction of B2B Marketers is to pull out the fire house and start fighting the latest fire. I think one of the most important factors to success in B2B markets is simple: Strategic and Integrated Marketing Plans. And if you want to get something done, plan for it.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Too many times, the reaction of B2B Marketers is to pull out the fire house and start fighting the latest fire. I think one of the most important factors to success in B2B markets is simple: Strategic and Integrated Marketing Plans. And if you want to get something done, plan for it.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

40% of Marketers plan to increase their budgets in 2010. IT marketers meeting buyers' online content needs. Marketing Automation gets Social – the first major announcement about social marketing automation. June 2009 Online Marketing News. FTC Urged To Clamp Down On Data Collection Online. technologies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Marketing Insider Group

JUNE 2, 2010

And according to the study “ The Role of Search in Business-to-Business Buying Decisions ,” 65% of respondents stated that they prefer search engines to review sites, manufacturer sites and industry portals. So these are the top 4 most common mistakes B2B Marketers make in Content Marketing.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

AUGUST 12, 2010

However, you must continue to nurture those leads that are not yet ready to buy. It is possible to generate only highly qualified leads – just say something like: “If you are ready to buy, click here.&# You can’t “sell&# someone unless they are in the market to buy a product or service like yours.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

The Effective Marketer

JUNE 13, 2009

Part of the challenge is reaching enough people with your message so that at least a significant number of them decide to buy. There is a natural resistance among marketers to give whitepapers, webinars, even product spec sheets out for free, especially without requiring any kind of registration. Give away free stuff.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Marketing Insider Group

JUNE 7, 2010

How do you overcome internal fears, politics and budget battles in integrating social media into marketing? Quite simply: Executive buy-in. So below is a recap of the 7 burning questions along with a summary of my view: 1.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

MAY 12, 2010

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Customers decide when and how to engage with us in the buying journey. Step 2: Create your marketing plan. Why is this important? Create a lead scoring system.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

The Effective Marketer

JULY 21, 2009

Get people to buy our products! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 That is all nice and good, I said, but let’s first decide on why we are going to do it.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Marketing Insider Group

OCTOBER 14, 2010

It doesn’t have to be that hard, however, like other forms of online marketing, it requires that cross-disciplined teams play together effectively, and this is often more difficult in a B2B setting than in B2C. Not everyone in B2B “buys&# that they each hold a stake in search – Sales/Marketing/IT/Execs,etc.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

JULY 19, 2010

Create a proper nurture program for all responders in the information phase We should never assume that all responders are looking to buy something from us today. Train your Representatives in your product or service portfolio, and how to map the prospect to it, and you will see a quick increase in the success of your responder program.

Work Management 100

Work Management Marketing Management Lead Ranking Lead Scoring 100

Convince & Convert

SEPTEMBER 21, 2010

That is the value to me of Web 2.0 We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. That is the value to me of Web 2.0 We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. Two of my friends were too.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

NOVEMBER 1, 2010

It’s time to make those Web sites generate and capture demand since 73% of marketers believe that corporate sites play a bigger role in 2009 marketing plans. Share this: Possibly related posts: (automatically generated) B2B Marketing Mix and Budget Trends Survey: Please Participate! Want to hear more?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

The Effective Marketer

OCTOBER 13, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Flip the Funnel Book Review At the San Francisco Marketing Book Club meeting last week we discussed “ Flip the Funnel: How to use existing customers to gain new ones “, by Joseph Jaffe.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Marketing Insider Group

JULY 27, 2010

In this post, I will explain how you can use your best content to nurture these early stage leads to the point where they are ready to take the next step in their buying journey – and to take it with your company. Make sure you cover each buying stage. But they miss out on all those highly targeted offers.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

The Effective Marketer

JULY 5, 2009

The difficult part is to get people to read… and buy! This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Remember, copywriting is easy. United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100