Should Marketing Automation Customers be Pre-Qualified?
Marketing Craftmanship
AUGUST 18, 2017
Garbage out, garbage in. · Align Marketing & Sales – This is the toughest hurdle, because it’s cultural.
Marketing Craftmanship
AUGUST 18, 2017
Garbage out, garbage in. · Align Marketing & Sales – This is the toughest hurdle, because it’s cultural.
Marketing Craftmanship
OCTOBER 14, 2014
In “How to Buy /Sell Professional Services,” author Warren J. Intrinsic selling provides buyers with a significantly higher level of confidence in the seller’s capabilities, and leads to an engagement or sale far more frequently and rapidly than extrinsic selling.
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Marketing Craftmanship
AUGUST 31, 2011
If journalists find no practical need for flacks, organizations will likely follow their lead. For public companies, dissemination of financial results and material events will be handled by their legal department. It may be too late to repair the self-inflicted damage done to the PR profession by years of press release abuse.
Marketing Craftmanship
MARCH 24, 2011
In “ How to Buy /Sell Professional Services ,” author Warren J. Intrinsic selling provides buyers with a significantly higher level of confidence in the seller’s capabilities, and leads to an engagement or sale far more frequently and far more rapidly than extrinsic selling.
Marketing Craftmanship
MARCH 16, 2012
Other than a pile of press clippings or some online content for their website’s “In the News” section, business owners are hard-pressed to draw a connection between their publicity campaign and tangible business results, such as lead generation or increased revenue.
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