Vidyard

SEPTEMBER 28, 2016

Users can add real-time pricing to videos so that it’s always up-to-date, integrate other services such as help desk ticketing software into video, overlay lead capture forms and surveys, or insert a “buy now” button directly in the player to convert customers while their full attention is on the product or service.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Marketing Management Lead Capture 50

Vidyard

MARCH 23, 2021

Lead Generation and Qualification 5. Goal: Generate Leads or Opportunities Why Do Video Marketing Metrics Matter? Get the Report Lead Generation and Qualification Are your videos generating net-new leads that can be passed along to sales? Metrics for Individual Videos 3.1 Overall View Count 3.2

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

JUNE 16, 2015

Video marketing is transforming how we do business Video isn’t just a nice-to-have at all stages of the buying journey, it’s a must. 72% of B2B buyers and researchers are watching videos to help them make their buying decisions. We aren’t talking through whitepapers or landing pages (although they help).

Marketing Automation Services 61

Marketing Automation Services Sales Management Top of Funnel B2B Marketing 61

Vidyard

JULY 31, 2015

Integrated Tools for Lead Generation and Interactivity Getting lots of views is great, but chances are some of your videos are created to help you generate new leads or convert them through the buying journey. Are you using a marketing automation platform to manage your lead generation and qualification programs?

Marketing Automation Services 51

Marketing Automation Services Video Marketing CMS Development Work Management 51

Vidyard

JANUARY 5, 2021

Sales by Lead Source, Average Lead Response Time, and Lead Conversion Rate. Most successful deals start out as leads, so collecting and analyzing lead data is key. These metrics help you quantify where your sales leads come from and which lead generation strategies are (or aren’t) working.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Vidyard

OCTOBER 31, 2016

Vidyard was the only vendor to receive the highest possible scores in the player features; marketing and lead generation tools; and targeting, personalization and discovery criteria. In my view, Forrester’s work proves there’s been a massive shift in the video technology market beyond publishing and advertising.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

OCTOBER 31, 2016

Vidyard was the only vendor to receive the highest possible scores in the player features; marketing and lead generation tools; and targeting, personalization and discovery criteria. In my view, Forrester’s work proves there’s been a massive shift in the video technology market beyond publishing and advertising.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

JULY 28, 2016

Switching gears now, it’s your first live stream, so what camera should you buy? Whichever card you end up buying, it’s important to first check that it’s compatible with your software encoder of choice. In part 2 of this article, we’ll talk about some lead generation best practices with live streaming, so stay tuned!

Work Management 50

Work Management Marketing Management Broadcasting Cable 50

Vidyard

JULY 26, 2016

Switching gears now, it’s your first live stream, so what camera should you buy? Whichever card you end up buying, it’s important to first check that it’s compatible with your software encoder of choice. In part 2 of this article, we’ll talk about some lead generation best practices with live streaming, so stay tuned!

Work Management 50

Work Management Marketing Management Broadcasting Cable 50

Vidyard

NOVEMBER 6, 2018

We have even had guys watch one video, pick up the phone, and buy one of the carts immediately.” ” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. Our videos have been shared all over and drove more business then we can currently produce.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

JANUARY 6, 2014

In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives. Be sure to tailor your videos to all stages of the buying process and personalize the content for decision makers in your industry.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Vidyard

JANUARY 5, 2021

Sales by Lead Source, Average Lead Response Time, and Lead Conversion Rate Most successful deals start out as leads, so collecting and analyzing lead data is key. These metrics help you quantify where your sales leads come from and which lead generation strategies are (or aren’t) working.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MAY 26, 2015

Where lead generation used to be about buying lead lists and running poorly-converting display ads, it’s now about discovering new markets and predicting growth. Using Data to Predict Buyer Behavior As data-driven marketing becomes a lot more like driving with Google maps, marketing gets significantly more fun.

Work Management 51

Work Management Marketing Management Word of Mouth Paid Search Agency 51

Vidyard

JANUARY 5, 2021

Sales by Lead Source, Average Lead Response Time, and Lead Conversion Rate Most successful deals start out as leads, so collecting and analyzing lead data is key. These metrics help you quantify where your sales leads come from and which lead generation strategies are (or aren’t) working.

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

Vidyard

SEPTEMBER 22, 2014

They use video at every stage of the buying cycle to engage, educate, qualify and convert business. “With over 80% of the buying journey now happening online, we are taking great strides to serve every facet of the funnel with optimal video content,” said Rob Patey, Marketing Manager at Fiberlink.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

They use video at every stage of the buying cycle to engage, educate, qualify and convert business. “With over 80% of the buying journey now happening online, we are taking great strides to serve every facet of the funnel with optimal video content,” said Rob Patey, Marketing Manager at Fiberlink.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

They use video at every stage of the buying cycle to engage, educate, qualify and convert business. With over 80% of the buying journey now happening online, we are taking great strides to serve every facet of the funnel with optimal video content,” said Rob Patey, Marketing Manager at Fiberlink.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

JULY 17, 2015

When you search for an item or business online, you’re usually shown a local store where you can buy what you’re interested in. This data can be key when attributing lead generation to campaign sources. What is the location of the viewer? Where are your videos being watched? Are videos being watched on YouTube only?

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Vidyard

DECEMBER 2, 2014

every demand gen conference ever, but it’s no surprise that your prospects are contacting sales much later in the buying process than they used to. Gone are the days of sales people making the first move – by the time your buyer calls you, they’ve completed over 70% of the buying process on their own.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Vidyard

JULY 28, 2016

I’ll expand on how other marketers are being creative with video throughout the buying journey for audience building, lead generation, qualification, and sales enablement. So we’ll be hosting a live webinar on July 19th to discuss the latest trends and best practices in B2B video marketing.

Cost per Lead 50

Cost per Lead Webinar Metrics Video Marketing Marketing & Strategy 50

Vidyard

JULY 12, 2016

I’ll expand on how other marketers are being creative with video throughout the buying journey for audience building, lead generation, qualification, and sales enablement. So we’ll be hosting a live webinar on July 19th to discuss the latest trends and best practices in B2B video marketing.

Cost per Lead 50

Cost per Lead Webinar Metrics Marketing Strategy Marketing & Strategy 50

Vidyard

FEBRUARY 3, 2017

That’s because lead generation, which focuses on marketing to individual leads, doesn’t typically account for how the decision-making process in enterprises works; the average B2B process now requires 5.4 This is key because as smart marketers know, you can’t really force someone to buy something.

Account Based Marketing 50

Account Based Marketing Tactics Video Marketing Top of Funnel 50

Vidyard

AUGUST 10, 2016

Knowing this ahead of time will help you tailor your approach so it’s hyper-relevant to a subset of your audience instead of a wishy-washy, generic message sent to a broad audience. Understanding why this medium is the right approach to reach your goal and your target audience will help you get buy-in from all involved parties.

Ad Building 50

Ad Building Top of Funnel Marketing & Strategy Lead Capture 50

Vidyard

NOVEMBER 6, 2018

We have even had guys watch one video, pick up the phone, and buy one of the carts immediately.” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. Our videos have been shared all over and drove more business then we can currently produce.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

NOVEMBER 6, 2018

We have even had guys watch one video, pick up the phone, and buy one of the carts immediately.”. The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. Act-On originally started with video as a way to offer on-demand webinars for lead generation.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 6, 2018

We have even had guys watch one video, pick up the phone, and buy one of the carts immediately.”. The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. Act-On originally started with video as a way to offer on-demand webinars for lead generation.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

AUGUST 18, 2014

lead generation, brand awareness, etc.). You’re aiming to make videos (for the top of the funnel) that range from 60-90 seconds in length, ideally, as these maintain attention the best in the discovery phase of the buying cycle. For more info on what a dedicated video landing page should include, see this post.

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

MAY 10, 2021

They want to buy online, even when it comes to big-ticket business purchases. But the more comfortable you are with virtual selling, the more comfortable your prospect will be with virtual buying. Buying virtually is unlike the in-person process buyers are used to. But what happens afterward? Buyers will feed off your energy.

Budget Programs 129

Budget Programs Video Marketing Sales Cycle Work Management 129

Vidyard

DECEMBER 16, 2015

For the past decade, B2B marketing has mostly been exemplified by lead generation. Vendors use social media, SEO, and marketing automation to draw traffic to their site, capture contact info, and nurture contacts into qualified leads. Your Product Sales Are Driven by Buying Groups. But it has its weaknesses.

Account Based Marketing 50

Account Based Marketing Enterprise Management Marketing Management Top of Funnel 50

Vidyard

MAY 10, 2021

They want to buy online, even when it comes to big-ticket business purchases. But the more comfortable you are with virtual selling, the more comfortable your prospect will be with virtual buying. Buying virtually is unlike the in-person process buyers are used to. But what happens afterward? Buyers will feed off your energy.

Budget Programs 65

Budget Programs Video Marketing Sales Cycle Work Management 65

Vidyard

APRIL 8, 2022

Lead Generation and Qualification 5. Goal: Generate Leads or Opportunities 1. Create Personalized Videos for Different Members of the Buying Committee 1.1.2 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Innovators Leading the Charge With Video Trends 2. Overall View Count 3.2

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Vidyard

NOVEMBER 7, 2019

More marketing and sales professionals are realizing that video plays an important role throughout the entire buying journey, including the sales cycle , and are experiencing first-hand the true impact it can have on their business. While this may have been true in the past, it’s not the case anymore.

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Vidyard

NOVEMBER 7, 2019

More marketing and sales professionals are realizing that video plays an important role throughout the entire buying journey, including the sales cycle , and are experiencing first-hand the true impact it can have on their business. Lead generation. Report: Using B2B Video to Drive Results. Customer education. Buyer education.

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70

Vidyard

SEPTEMBER 5, 2017

With new generation video platforms, you can add rich interactive elements like lead generation forms or choose your own adventure experiences that generate new leads, help to keep audiences more engaged, and move viewers through the buying journey.

Marketing Automation Services 69

Marketing Automation Services Video Marketing Enterprise Management Marketing Management 69