recency 
Convince & Convert
JANUARY 3, 2014
In its place, the good folks at both McKinsey & Company, Forrester Research, and Scott Brinker at ChiefMarkeTec have proposed maps of the customer journey that reflect the actual complexity of buying behavior. We started with this many prospects and we ended with this many sales. The funnel was awesome that way.
Only B2B
OCTOBER 20, 2020
Because mostly what happens, many B2B marketers end up gathering leads which are just for the number’s sake and out of them very few moves down the sales funnel and have an intent to buy your product or services. Implicit Data – The online behavior of the prospect, such as time spent of social media , pages visited, recency etc.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ClickZ
JUNE 26, 2019
According to Forrester, today’s consumers use an average of four different devices each day. Monetize : Where you motivate engaged customers to buy and increase their customer lifetime value. You should be tracking and maximizing the purchase experience at each and every stage of the customer buying cycle.
6sense
AUGUST 27, 2021
This model looks at historical data to determine the most important contacts in typical deal cycles, and then maps out the contacts in the buying center within an account, whether it be a small, mid-size, or larger business. Predictive Model #4: Buying Stage.
Albacross
NOVEMBER 4, 2021
Source: Forrester , 2021). It indicates WHO is interested in your products, WHAT they are interested in, WHERE they are on the buyer journey, and WHEN they are ready to buy. Buyers are usually 57% down the buying journey when they reach out to the sales reps. times more likely to make a quick buying decision.
Adobe Experience Cloud Blog
JULY 12, 2010
Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Customer Value Segmentation - Most advanced type of segmentations that looks at the revenue, frequency, and recency of behaviors and purchases of customers for segmentation. Just Bought.
Hubspot
MARCH 12, 2014
Maybe on the surface it didn’t appear to be a good lead, maybe the timing was off because they weren’t quite ready to buy, or maybe your inside sales team was just spread too thin at the time the lead came in. Let’s face it, there’s a sales recency bias. The answer is not as daunting as you think.
Expert insights. Personalized for you.
161 
Let's personalize your content