The ROI Guy

MAY 18, 2017

More stakeholders than ever are engaged in enterprise buying decisions. According to Gartner, the average enterprise technology buying team now includes more than 13 people ! And to make it even more of a challenge, these active participants can shift depending on the stage in the buying journey.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Many vendors will also need to consider adding “buy it now&# options for solutions they would never have thought to have this for in years past.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

We call the economic buyer trend Frugalnomics, where buyers seek quantifiable proof of bottom-line impact, significant ROI, fast payback and superior value from each purchase. When ranking the important factors that influence IT purchase decisions, survey respondents indicated that economic factors once again reign.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

OCTOBER 22, 2010

Internet fueled buying cycles - research by IDC and Sirius Decisions both indicate that sales professionals are being engaged later and later in the buying cycle, if at all. With more information available, and growing skepticism in vendors, buyers have taken control of the purchasing cycle. What does that mean?

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

6sense

FEBRUARY 14, 2022

This method of media buying — in which advertisers use automated technologies to purchase ad space rather than manual methods — eliminates effort, reduces costs, and increases reach for advertisers. Eric is a former Gartner and TOPO analyst who has long specialized in demand generation, digital, content, and media.

Advertisements 62

Advertisements Advertising Practices Disintermediation 62

xiQ

AUGUST 8, 2015

So any effective sales model must adapt to changing buying protocols, not ignore or resist them. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. The sales force is more important than ever.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

So any effective sales model must adapt to changing buying protocols, not ignore or resist them. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. The sales force is more important than ever.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48