The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Back in the day, technology purchase decisions were more complex and as such, IT used to own the majority of the budget and lead almost all of the decision making process. Who’s in Charge: The Business or IT?

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Versium

JUNE 12, 2018

In May, Gartner, a leading global independent information technology research and advisory company, selected Versium as a “Cool Vendor” in the 2016 Cool Vendors in Retail report. Industry Recognition. About Versium. Versium is a leading provider of automated data technology solutions for marketers.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

The ROI Guy

OCTOBER 22, 2010

With more information available, and growing skepticism in vendors, buyers have taken control of the purchasing cycle. Frugalnomics - in the face of two successive significant economic downturns over the past decade, buyers now demand proof of bottom-line impact and highest value from each and every purchase. What does that mean?

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

The ROI Guy

NOVEMBER 4, 2010

We call the economic buyer trend Frugalnomics, where buyers seek quantifiable proof of bottom-line impact, significant ROI, fast payback and superior value from each purchase. When ranking the important factors that influence IT purchase decisions, survey respondents indicated that economic factors once again reign.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

6sense

FEBRUARY 14, 2022

This method of media buying — in which advertisers use automated technologies to purchase ad space rather than manual methods — eliminates effort, reduces costs, and increases reach for advertisers. Eric is a former Gartner and TOPO analyst who has long specialized in demand generation, digital, content, and media.

Advertisements 62

Advertisements Advertising Practices Disintermediation 62