markempa

AUGUST 17, 2007

Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market How can you leverage events? What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

thePoint

MAY 25, 2018

Advisors – search out the individuals in your company that really “get” the marketing, customers (pains/needs), your unique value to the market, etc. Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Find out why they buy from you. and “Even better, if ….”.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

markempa

MAY 9, 2006

Another client built consensus on their Universal Lead Definition and ensured the sales department’s total buy-in. The full agreement of sales and marketing on a universal lead definition was credited as being the crucial success factor. Then commit to closing-the-loop on each marketing investment which includes all sales leads.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Ambal's Amusings

MARCH 18, 2010

Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. 3 speaking/workshop inquiries. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. B2B Marketing Fundamentals Don't Change. Marketing Edge podcast.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

The ROI Guy

MARCH 23, 2011

With less money to go around, proposals are subjected to higher levels of review in buying organizations, and the managers you’ve traditionally dealt with are no longer the decision makers. The assessment tool has been available since 2008 and has been fueling direct marketing programs by Microsoft and channel partners.

Enterprise Management 40

Enterprise Management Peer-to-peer Work Management Marketing Management 40

B2B Digital Marketer

SEPTEMBER 29, 2020

And in the last phase, you can push content that will make them buy something from you, or get in touch with you or come to an event or to an online event. The book is all about a right balance between push and pull marketing. Which workshop did I go to? What are my B to B marketing buddies who tell me their stories?

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Vision Edge Marketing

JUNE 20, 2019

You can have dashboards that provide data around creating status reports for projects, such as updates to the website, an upcoming event, the status of new collateral or a direct marketing campaign or the reports regarding number of website visitors, open/clicks, followers and friends, number of Marketing generated/influenced qualified leads, etc.

Work Management 143

Work Management Planning Multi-Touch Attribution Marketing Management 143

Content Marketing Institute

APRIL 3, 2018

As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business.

Buyer Personas 106

Buyer Personas Content Marketing Top of Funnel Planning 106

The Effective Marketer

JULY 5, 2009

Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. Not all workshops are good, most of the ones I’ve been to are actually pretty bad but once in a while there’s one that stands out and this time was the copywriting workshop I attended a couple weeks ago.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

B2B Digital Marketer

SEPTEMBER 15, 2020

And throughout the journey, you buy them flowers throughout the journey. You buy them drinks throughout the journey. When they’re ready to buy there’s no one else they’re going to go to, they’re going to go to you. When I’m buying a house, I’m not looking to save money.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

Heinz Marketing

MARCH 8, 2021

If you’re familiar with the show you know the drill, we are featuring some of the best and brightest minds in B2B sales and marketing each week. So I did a workshop earlier. ” Rather than saying, “Hey, you want to buy my stuff?” Today is absolutely no different. Susan, I got up pretty early this morning.

Top of Funnel 123

Top of Funnel Digital Marketing Funnels Marketing Funnels Thought Leadership 123

Vidyard

OCTOBER 20, 2015

Best Integrated Video Marketing Campaign Winner: Gainsight Finalists: Workfront, Tintri Every year, Gainsight invests millions of dollars into Pulse, its conference for the customer success industry. Over the past 12 months the Company developed a structured and strategic approach to its video marketing efforts.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Best Integrated Video Marketing Campaign Winner: Gainsight Finalists: Workfront, Tintri Every year, Gainsight invests millions of dollars into Pulse, its conference for the customer success industry. Direct marketing campaigns have generated another 12,000 views, helping improve Ceridian’s brand recognition and reputation for innovation.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

The company built video into its event strategy to drive registrations, memorialize the experience of the event (on and off-stage) and host a post-event workshop to dive deeper into the most popular sessions. Video Marketing Tech Stack Award. Winner: Lattice Engines. Finalists: Cetera Financial, LeadMD.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Webbiquity

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” ‘Nuff said. Abby Bailey. AbbyBailey. Marissa Mayer. marissamayer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” ‘Nuff said. Abby Bailey. AbbyBailey. Marissa Mayer. marissamayer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Ambal's Amusings

NOVEMBER 19, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. (Mac) As a dyed-in-the-wool direct marketer, all I care about is whether someone responds.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100