Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. In phase 1, the 2 companies relied on a Question and Answer format to determine the impact of buying stage on the keyword combinations used by IT buyers.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

OCTOBER 5, 2010

We want to get people to know us, like us and trust us so much that they want to buy from us and stay with us. Real value comes from producing customers who stay and who have an amazing customer experience so they buy more. What we really want is to “manage&# demand from awareness to consideration to purchase intent.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

AUGUST 12, 2010

However, you must continue to nurture those leads that are not yet ready to buy. In some companies “nurture happens&# almost by accident. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Blogs help deliver information from the company to the consumer. And they are more likely to buy from people they know, like and trust. That is why blogs matter.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

OCTOBER 19, 2010

This way we are engaging prospects earlier in the buying process and never stop engaging them even (or especially) after they purchase from us. For most B2B buying experiences, they expect to speak to a salesperson at some point in their journey. Our customers will tell us when they are ready to speak to a salesperson.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Segmentation is the perfect way to get this done…fast.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Segmentation is the perfect way to get this done…fast.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

MAY 3, 2010

Since most of us have found ourselves in a position or a company that is not exactly on the path we imagined when we were younger, it makes sense to ponder what exactly has delivered us to the place we stand. I am not suggesting it is harder: trying to appeal to the emotions of a teenager to buy the latest line of fashions is hard.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Since most of us have found ourselves in a position or a company that is not exactly on the path we imagined when we were younger, it makes sense to ponder what exactly has delivered us to the place we stand. I am not suggesting it is harder: trying to appeal to the emotions of a teenager to buy the latest line of fashions is hard.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

JUNE 2, 2010

Here are the 4 most common mistakes I mentioned earlier: Assuming we know how to describe our target audience: While internally we may define them one way, the prospects often defy our attempts at simple definitions like industry name or company size. What does someone from 3M say?

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

JUNE 7, 2010

The session will be moderated by David Rosen, Chief of B2B Social Media at Makovsky + Company. According to David Rosen from Makovsky + Company: I called it the “Forbidden Dance&# because the primary obstacle (in my view) to B2Bs adopting social media is no longer the question of whether it works.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

DECEMBER 1, 2010

I have been in large companies and small and content is the one challenge I have found at both. I like to put it this way: the only reason ANYONE will interact with your brand before they buy is content. Marketing will always need to focus on planning and strategy, almost by definition, for our companies.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. Nowhere is this more evident than in Social Media.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. Nowhere is this more evident than in Social Media.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

MAY 12, 2010

Customers decide when and how to engage with us in the buying journey. If you follow these 5 steps, you will produce leads and revenue for your company, build a better relationship with sales, and improve your engagement with your customers. This is the pipeline that you speak of in the post. Thanks for your comment.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

OCTOBER 14, 2010

You’re sitting at your desk and the email lands in your inbox with a thud: someone important in your company just did a search in a major search engine on a keyword they thought was important and your paid search ad didn’t show up. Share If you’re in digital marketing, you know what I mean just reading the title.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

JULY 27, 2010

In this post, I will explain how you can use your best content to nurture these early stage leads to the point where they are ready to take the next step in their buying journey – and to take it with your company. Make sure you cover each buying stage. Many B2B Marketers just stop here and give up.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 29, 2010

Social Media And Your Personal Brand Share I am an advocate for social media marketing and personal branding which I believe can help to benefit both your company and your career. As a marketer, I feel compelled to participate as an individual voice in my company ecosystem. So what is “personal branding?” So what are you waiting for?

Social Media 100

Social Media Personalization Branding Brand Identity 100

Marketing Insider Group

MAY 17, 2010

In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). Next the question becomes- how do we do it ?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). Next the question becomes- how do we do it ?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

NOVEMBER 18, 2010

Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. I’ve seen this work firsthand where a program touched upon the customer lifecycle so marketing’s role became valuable throughout the buying and customer retention process.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100