Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Create a proper nurture program for all responders in the information phase We should never assume that all responders are looking to buy something from us today.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. In phase 1, the 2 companies relied on a Question and Answer format to determine the impact of buying stage on the keyword combinations used by IT buyers.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

OCTOBER 5, 2010

We want to get people to know us, like us and trust us so much that they want to buy from us and stay with us. Real value comes from producing customers who stay and who have an amazing customer experience so they buy more. What we really want is to “manage&# demand from awareness to consideration to purchase intent.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Understand why your customers buy from you and not the competition and make sure you have the content to support that Use the halo effect to your advantage. Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Know them all.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

OCTOBER 19, 2010

This way we are engaging prospects earlier in the buying process and never stop engaging them even (or especially) after they purchase from us. For most B2B buying experiences, they expect to speak to a salesperson at some point in their journey. Our customers will tell us when they are ready to speak to a salesperson.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Chelsie Michael Brenner Dec 1 2010 Chelsie, Thanks for your comment and great point: people buy from other people not “companies&#. That is why blogs matter.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

AUGUST 12, 2010

However, you must continue to nurture those leads that are not yet ready to buy. It is possible to generate only highly qualified leads – just say something like: “If you are ready to buy, click here.&# You can’t “sell&# someone unless they are in the market to buy a product or service like yours.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

NOVEMBER 4, 2010

Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy. We have also had success with creating specific content around each step in the buy cycle on each landing page.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy. We have also had success with creating specific content around each step in the buy cycle on each landing page.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

SEPTEMBER 15, 2010

Marketing is all about getting people to know you, like you and trust you enough to buy from you. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

MAY 3, 2010

Yes, in B2B, the decision process is far longer, the decision-maker is typically more than one person and all of them feel much greater risk (jobs, reputation, etc) than when buying a pack of gum. I am not suggesting it is harder: trying to appeal to the emotions of a teenager to buy the latest line of fashions is hard.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Yes, in B2B, the decision process is far longer, the decision-maker is typically more than one person and all of them feel much greater risk (jobs, reputation, etc) than when buying a pack of gum. I am not suggesting it is harder: trying to appeal to the emotions of a teenager to buy the latest line of fashions is hard.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

JUNE 2, 2010

And according to the study “ The Role of Search in Business-to-Business Buying Decisions ,” 65% of respondents stated that they prefer search engines to review sites, manufacturer sites and industry portals. Are yoy selling to hammock manufacturers, then sales may say you need content on hammocks.com.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

JUNE 7, 2010

Quite simply: Executive buy-in. So below is a recap of the 7 burning questions along with a summary of my view: 1. How do you overcome internal fears, politics and budget battles in integrating social media into marketing? Customers are expecting it and some of them are making businesses pay a steep cost when the brand presence isn’t there.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

DECEMBER 1, 2010

I like to put it this way: the only reason ANYONE will interact with your brand before they buy is content. I have been in large companies and small and content is the one challenge I have found at both. Michael Damphousse Dec 2 2010 Looking forward to our session! Michael Brenner Dec 2 2010 Thanks Michael. Hope it’s great!

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

AUGUST 10, 2010

Related Posts: Whatever Happened To The Business Case How To Focus On Your Marketing Plan The Objectives for the B2B Marketing Insider blog B2B Social Media Strategy and Executive Buy-in Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing (..)

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Related Posts: Whatever Happened To The Business Case How To Focus On Your Marketing Plan The Objectives for the B2B Marketing Insider blog B2B Social Media Strategy and Executive Buy-in Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing (..)

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

MAY 12, 2010

Customers decide when and how to engage with us in the buying journey. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

OCTOBER 14, 2010

Not everyone in B2B “buys&# that they each hold a stake in search – Sales/Marketing/IT/Execs,etc. It doesn’t have to be that hard, however, like other forms of online marketing, it requires that cross-disciplined teams play together effectively, and this is often more difficult in a B2B setting than in B2C.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Online Marketing Institute

NOVEMBER 1, 2010

To capitalize on this trend, B2B marketers must shift online Web experiences from an inside-out perspective that talks incessantly about features and functions to an outside-in one that focuses on helping prospects and customers accomplish buying and adoption goals. Inside Sales And Telemarketing Help Boost B2B Brands: Really?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Marketing Insider Group

JULY 27, 2010

In this post, I will explain how you can use your best content to nurture these early stage leads to the point where they are ready to take the next step in their buying journey – and to take it with your company. Make sure you cover each buying stage. But they miss out on all those highly targeted offers.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 29, 2010

But really they need to understand that people buy from people, and more specifically – from people they like! I agree, that business owners should understand that their personal brand must be in all their social media activities. So identifying and working the “personal brand&# really is key.

Social Media 100

Social Media Personalization Branding Brand Identity 100

Marketing Insider Group

MAY 17, 2010

In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. Haskett, in his post Putting The Service Profit Chain to Work argues that companies can create significant competitive advantage by focusing on these key links.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. Haskett, in his post Putting The Service Profit Chain to Work argues that companies can create significant competitive advantage by focusing on these key links.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

NOVEMBER 18, 2010

I’ve seen this work firsthand where a program touched upon the customer lifecycle so marketing’s role became valuable throughout the buying and customer retention process. But, I think marketing professionals have a great opportunity if they align themselves with the customer and prospect through integrated programs.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100