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How B2B influencer marketing will grow your brand

Sprout Social

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry.

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Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Sales teams can be overwhelmed by the sheer volume of case studies, white papers, and other collateral. We build white papers for early stage evaluators, case studies for building a business case, industry papers to show vertical expertise, and so on. DC) The approach that we recommend is “rules-based discovery”.

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How to Better Support Sales With Marketing Content

Pam Didner

White papers, industry trends, and survey reports conducted by marketing. If your offering is designed for small/medium-sized businesses, you would not want to target companies with 80,000 employees! In the B2B world, marketing creates tons of content. But all of that content could do so much more. Product pages on the website.

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Content Marketing: A Key Component of Professional Services Marketing Plans

Hinge Marketing

The Internet has become so much a part of our personal and professional lives, that it has changed the way businesses find and select service firms. Or a business is in need of a particular service. An RFP is sent out to a broad swath of prospective service providers. Articles and white papers. Responses flood in.

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The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

Agencies like BlissPR (NYC, and a client), Bailey Gardiner (San Diego, and a former client), MLT Creative (Atlanta), White Horse (Portland), and even big guys like Edelman (everywhere) have transformed their business development process partially through a serious commitment to sharp content and online engagement. White papers.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

A white paper would fit the bill nicely here. Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. This white paper aims to change that perception of them.

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Content Marketing: A Key Component of Professional Services Marketing Plans

Hinge Marketing

The Internet has become so much a part of our personal and professional lives, that it has changed the way businesses find and select service firms. Or a business is in need of a particular service. An RFP is sent out to a broad swath of prospective service providers. Articles and white papers. Responses flood in.