Marketing Interactions
FEBRUARY 20, 2022
It’ll upend our workflows, disrupt our team, get pushback—and oh geez, the business case. Intent Data Can Be Misleading. Meanwhile, vendors who sell a product that could answer the challenge your problem presents have spotted you on their intent data radar. It’s kind of like gum stuck to the bottom of your shoe.
Marketing Interactions
NOVEMBER 29, 2021
For those of you using intent data, this is a key point for understanding the intent level of an account by the engagement level across the account. Don’t make them search for it, show it to them and prompt them to continue advancing in interest so you can get them to intent. Options for Helping Buyers Show Intent to Buy.
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Marketing Interactions
OCTOBER 8, 2020
From creating brand awareness, positioning your products against competitors, and attracting your target audience to creating buying intent and building customer loyalty, lifetime value, and advocacy. Sales content must focus on creating buying intent. Content’s jobs are never done.
Marketing Interactions
JANUARY 19, 2020
Quite often, what you find is that this person—lower down the hierarchy—is entrusted with the selection and the “decision maker” is just blessing their recommendation based on the business case they presented. The Limitation of Intent Data for Buyer Personas. 3 Steps to Identify Worthy Buyer Personas.
Marketing Interactions
JULY 18, 2021
Personalization in B2B marketing has been on an upward intention trend for a while now. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. Forrester Business Technographics® Marketing Survey, 2020). But it’s not working out very well.
Marketing Interactions
OCTOBER 15, 2021
But in a market driven by subscription business models, CS plays a key role in onboarding, retention, and expansion. Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). Edelman/LinkedIn ).
Marketing Interactions
MAY 21, 2018
In essence, how good it is at guiding progress—becoming a conductor for engagement and intent. Research from Spiceworks finds that B2B IT buyers view 17 pieces of content and business buyers access at least 12 content assets to inform buying decisions. Informing Your Content Marketing Strategy to Create Connected Experiences.
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