article thumbnail

Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. This question comes up all the time in client work, and not just with Marketo customers. This is beneficial for companies that might be handling sensitive personal data (e.g.

article thumbnail

4 Marketing Technologies Every Company Needs to Embrace

Valasys

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Evaluate an Online Video Platform

Vidyard

With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs.

article thumbnail

Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Enterprise solutions like Salesforce and Marketo offer powerful integrations and additional CRM management. If you use a CMS like WordPress you can use services like Amazon SES and popular plugins to send email newsletters directly from your website. Tools like ConvertKit offer a streamlined email builder.

article thumbnail

Dynamic Web Scraping with Python, Pandas and DuckDB

B2B Marketing Analytics

The Challenge: Scraping a CMS Blog without an API I recently faced this exact dilemma: scraping blog data from our CMS, which lacked an API. From there, it was business as usual, employing the familiar tools of Pandas to tidy up and normalize the data.

article thumbnail

Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

Not only have you made a fantastic decision for your business, but you’ve come to the right place for guidance through the process. You’ll want to know how else these marketing automation platforms can integrate with other areas of your business. You’re on the hunt for a marketing automation tool? Integration with a CRM?

article thumbnail

How to Evaluate an Online Video Platform

Vidyard

With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs.