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4 Marketing Technologies Every Company Needs to Embrace

Valasys

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

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Dynamic Web Scraping with Python, Pandas and DuckDB

B2B Marketing Analytics

As #MarketingAnalytics professionals , we constantly juggle data from such tools and sometimes, API connectors just aren’t available ready-made from tools like Fivetran or Airbyte. The Challenge: Scraping a CMS Blog without an API I recently faced this exact dilemma: scraping blog data from our CMS, which lacked an API.

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How To Evaluate an Online Video Platform

Vidyard

Companies reported creating more than 51 videos each year increased by 254% in 2020. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. A Tool to Help You 3. Contents 1. Learn More.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Understanding its role within your overall plan and identifying key strategies to optimize your efforts will help set you up for success. The below questions can help you identify the right place to start. The below questions can help you identify the right place to start. Are We Ready to Improve/Add Email?

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How to Evaluate an Online Video Platform

Vidyard

Companies reported creating more than 51 videos each year increased by 254% in 2020. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. A Tool to Help You 3. Contents 1.

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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

Not only have you made a fantastic decision for your business, but you’ve come to the right place for guidance through the process. You’ll want to know how else these marketing automation platforms can integrate with other areas of your business. You’re on the hunt for a marketing automation tool? Integration with a CRM?

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

This article is intended to help marketers navigate the complex world of marketing technology. So which tools are helpful to the A/E/C industry and which ones aren’t? But fear not! What exactly is Marketing Technology? MarTech Today defines Marketing Technology (a.k.a. MarTech) as “the blending of marketing and technology.