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KoMarketing Associates
NOVEMBER 15, 2013
Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.
KoMarketing Associates
SEPTEMBER 4, 2018
Organizational Business Listings. As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Contributed Community Activity.
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KoMarketing Associates
OCTOBER 31, 2017
The above email excerpt shows that hackers have taken a new approach to their efforts to extort money from businesses. Luckily, John Mueller confirmed via Twitter that it’s just a scare tactic and Google is equipped to handle. Google released the real-time Penguin 4.0 TREAT: Google Answer Box. Google Alerts.
KoMarketing Associates
APRIL 30, 2012
Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). These scores help evaluate future link opportunities and prioritize strategies. Business-Specific Metrics.
KoMarketing Associates
MAY 27, 2014
When a major algorithm update happens like it did May 20th , it’s always interesting to see reactions from both the search community, affected businesses , and the media. According to Moz , “Each year, Google changes its search algorithm around 500–600 times.” Google PageRank & Algorithm Updates – Search Engine Roundtable.
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