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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

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Do Social Signals Drive SEO?

Convince & Convert

A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. A week later, you check that keyword again in Google, and lo and behold, it’s now at #5 on page one. Do Search Engines Use Social Signals to Directly Drive Rankings? Not great but it’s a start.

SEO 167
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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). Google+ specific metrics (number of included circles, interactions). Business-Specific Metrics. Domain Age/History.

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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. Post on Google Buzz. Preparation: What You’ll Need First. Long description (up to 500 characters). Feedmap blog+rss. Feednuts blog+rss.

RSS 100
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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one. Here are a few reasons why your business might want to prioritize SEO first: Reach. Most search engine users today understand that Google considers the authority of domains when delivering search results to users.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one. Here are a few reasons why your business might want to prioritize SEO first: Reach. Most search engine users today understand that Google considers the authority of domains when delivering search results to users.

SEM 40
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Book Review: Website Optimization

WebMarketCentral

In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. King's book makes it possible for any business to improve its online performance. Buzz , Digg and Photo.net. "A