Smashmouth Marketing

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Demand Generation Provider Activate Marketing Services Acquires Green Leads

Smashmouth Marketing

Both companies have a pristine reputation in serving and engaging Information Technology (IT) and business decision makers. B2B buyers spend 17% of the buying process with traditional company sales reps according to Gartner.

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. New media and Web 2.0

Gartner 100
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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. New media and Web 2.0

Gartner 100
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First Appointment = First Date

Smashmouth Marketing

The prospect doesn't expect to make any business decisions in that first meeting. I had heard you guys got a thumbs up in that Gartner report. Of that handful, there will be some deals. It's a numbers game just like the dating world -- "there are lots of fish in the sea.". Sell yourself. Forget the pitch. Bring value.

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First Appointment = First Date

Smashmouth Marketing

The prospect doesn't expect to make any business decisions in that first meeting. I had heard you guys got a thumbs up in that Gartner report. Of that handful, there will be some deals. It's a numbers game just like the dating world -- "there are lots of fish in the sea." - Sell yourself. Forget the pitch. Bring value.

Gartner 100
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First Appointment = First Date

Smashmouth Marketing

The prospect doesn't expect to make any business decisions in that first meeting. I had heard you guys got a thumbs up in that Gartner report. Of that handful, there will be some deals. It's a numbers game just like the dating world -- "there are lots of fish in the sea.". Sell yourself. Forget the pitch. Bring value.

Gartner 100
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How to Use B2B Content Syndication to Reach New Audiences and Raise Your Brand Visibility

Smashmouth Marketing

Today, businesses need a bigger audience to build brand reputation and reach new customers. Most of their research, 67% according to Gartner, will be conducted online. They are interested in your marketing content to learn and want to educate themselves on your company’s solution to their business challenge.