Marketing Interactions
OCTOBER 24, 2021
SMEs are busy folks. Everyone is a writer in today’s business world. Remember, they’re busy. Tied for Content Marketing Challenge #5: Differentiating our products/services from the competition (36%). Unfortunately for most of us, the product our company sells is likely not the only one of its kind.
Marketing Interactions
JUNE 27, 2021
It could be—with buyer personas built to uncover true insights about attitudes, perspectives, change management, and thought processes of the people who buy and use your products and solutions. And yes, your buyers and customers are primary conversations, but it goes beyond them to your sales, product, and customer teams.
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Marketing Interactions
FEBRUARY 15, 2019
For those of you who know me, you know I spend much of my time talking to my clients’ customers to do the research necessary to build buyer personas that can truly inform content marketing, product marketing and sales enablement programs. One of the key audiences they’d identified was line of business executives. Complete silence.
Marketing Interactions
JULY 25, 2019
Once B2B buyers figured out they could access whatever information they needed to understand a new subject, answer a question, or evaluate a product they no longer needed to talk to a vendor until they decided to invite them to the conversation. 80% of buyers say the customer experience is as important as the product ( source ).
Marketing Interactions
SEPTEMBER 20, 2018
This singular focus is a double-edged sword in recurring revenue and subscription business models. For example, if you lose five customers this month, you’d need to acquire six new customers in the same month to create growth. How easy is it to do business with you over time? Are they achieving their desired outcome?
Marketing Interactions
JUNE 23, 2017
An in-depth buyer persona will: Describe their perspective on your product based on what they want to achieve. Enable collaboration among marketing, product, sales, and customer service for a consistent experience. Align your business objectives to their business objectives. Everyone is busy. Can we see them? (Can
Marketing Interactions
MARCH 22, 2022
Think about product-led growth (PLG). It’s also interesting to note if their focus is solely on product information vs. information about outcomes. There’s also value in the business case and being able to quantify whatever your product promises to help them achieve. They can differ…substantially.
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