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What Is the Difference Between Google Ad Manager and Google Marketing Platform?

Valasys

Google Ad Manager and Google Marketing Platform are two of Google’s most well-known tools for marketing and advertising. The primary aim of these tools is to help businesses identify their target market and meet their marketing goals. However, their functionality and areas of use differ.

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Web advertising is beset with problems. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. BuzzFeed, meanwhile, relies entirely on native advertising produced in-house. In total, 18 products can be licensed via the Post’s proprietary technology, Arc Publishing.

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Google Marketing Live: An Advertiser’s Take on the Highlights

Unbounce

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. The ad platform that you know and love (and rely on for your business) is still intact. DoubleClick Search is now Search Ads 360. AdWords is no more.

Google 81
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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Doubleclick. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. Online Display.

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17 Google Marketing Tools You Should Be Using

Hubspot

Use Google My Business (GMB) and claim free ad space for your business. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. 17 Helpful Google Marketing Tools for Business. Google My Business. Google My Business.

Google 78
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Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Using this new feature, advertisers can provide Google with up to 15 headlines and four description lines, and Google's AI technology will mix and match them to determine which creative performs the best. Image from The Drum.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Or the Super Bowl ads we talk about for weeks after they've aired?

Buy 87