8 Steps To A More Effective B2B Content Marketing Program
KoMarketing Associates
JANUARY 22, 2015
That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. Having a written (or documented) content marketing strategy makes it easier to succeed. Step 1: Write It Down.
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