Adobe Experience Cloud Blog

JANUARY 4, 2016

Does your business communicate with its customers? So this resolution is vital to any and every business: create and maintain a consistent brand voice. Here are some strategies we use at Marketo to achieve a consistent voice: Create brand guidelines. Yes, of course it does! So what should your brand guidelines include?

Brand Identity 48

Brand Identity Branding Demand Generation Agencies Guidelines 48

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Modern Marketing Field Guide: Raise Awareness, Drive Response & Close More Business [link]. Guy Kawasaki. John Jantsch.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Circle Studio

NOVEMBER 8, 2018

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. mobile advertising and display/programmatic advertising), while others are certainly worth considering, specifically, paid search, social media advertising and digital PR.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Customer Experience Matrix

JULY 16, 2009

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. But it did give a good flavor for the system.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. This ebook, written by Philip Sheldrake of PR agency Racepoint Group, illustrates how B2B organizations can make the most of the social web by listening to conversations and engaging in dialog.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Ambal's Amusings

NOVEMBER 12, 2010

During a re-engagement nurturing program for an IT Services and Solutions firm, the client combined content touches with phone calls to validate prospect interest and qualify their level of sales readiness. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Ardath Albee Recommends. Maria Pergolino.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

How do they build a business case? Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Zone Posts

DECEMBER 7, 2009

Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs? Demand Generation. Marketo’s Secret Sauce for Demand Generation , January 27, 2009. Demand Generation Trends for 2009 , January 25, 2009. Social Media. February 16, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Customer service insights can help you learn what’s working and what’s not, as well as what may be of increasing importance in the future. We are a virtual business team!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. Common tool used: Marketo. . #4: Closed-Won - closed business. Closed-Won - closed business. Heinz Marketing Blog | Vice President - Client Marketing Services. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Her blog is Phoenix Rising and her business is PeopleWhoKnow. Read on to get their insights. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Digital B2B Marketing

NOVEMBER 7, 2013

Clients of the marketers are also included in some cases to help show these at least appear to be legitimate and serious businesses. Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Reachforce. unitaglive.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Adobe Experience Cloud Blog

JUNE 25, 2020

Businesses everywhere and across multiple industries are getting great results. Travel is logistically challenging for busy executives—and for anyone with home and family responsibilities. If you’re a global business—or even if you’re thinking of becoming a global business—this is a huge benefit. And Adobe isn’t alone.

Work Management 174

Work Management Marketing Management Planning Marketing Attribution 174

Oktopost

FEBRUARY 1, 2024

Your business is unique, but do your brand assets reflect that? A brand marketing solution is a tool that enables businesses to develop, manage, and promote their brand to prospects. Make sure these are comprehensive, real-time data sets that help you track your demand generation efforts effectively.

Digital Asset Management 62

Digital Asset Management Enterprise Management Marketing Management Brand Identity 62

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. The 10-year Microsoft veteran is also a graduate of Harvard Business School.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. The 10-year Microsoft veteran is also a graduate of Harvard Business School.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Her blog is Phoenix Rising and her business is People Who Know. Their primary audience is IT service managers and internal help desk managers. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

BDB

SEPTEMBER 27, 2023

And while generic leads can be an easy, short-term win, commercially valuable leads require a thought through approach to campaign planning. For a marketing team, providing good quality leads for the business development function is, arguably, one of the most powerful ways to win the commercial team’s trust and buy in.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content Standard

FEBRUARY 29, 2016

So I arrogantly fired off an “I’m not interested” email to the then VP of Services, and went back to my work. From our EVP and CMO to our Content Services and Client Success teams, all eyes are now on our process as we begin to institutionalize what the Content Standard team has learned over the past two years.

Top of Funnel 40

Top of Funnel Planning Content Marketing Content 40

Content Standard

FEBRUARY 29, 2016

So I arrogantly fired off an “I’m not interested” email to the then VP of Services, and went back to my work. From our EVP and CMO to our Content Services and Client Success teams, all eyes are now on our process as we begin to institutionalize what the Content Standard team has learned over the past two years.

Top of Funnel 40

Top of Funnel Planning Content Marketing Enterprise Management 40

SnapApp

DECEMBER 22, 2016

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. If you are looking to grow your business by using online marketing, then you’ll want to check out this blog. Enchanting Marketing.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48