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The 10 most fascinating people in B2B marketing in 2017

Biznology

I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. Katie Martell coined the term “on-demand marketer” to describe herself and her business. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff? Highly recommended!

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How Do I Pick the Right Marketing Agency for My SaaS Business?

SmartBug Media

But with hundreds of SaaS marketing agencies out there to pick from, how can you make sure you’re choosing the best partner to help drive leads for your business? But if you’re using Marketo, HubSpot, or Pardot—just to name a few—you need to look for agencies that have experience with these tools.

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Jen Bergren: Spotlight on the expert

Martech

A: While working in those design jobs, I worked with photographers and that got me interested in photography, so my second career was starting a photography business. I really loved learning about business and marketing, because that was a whole new world for me, coming from an arts background. Eventually, we pivoted into RevOps.

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You Know You Work in PR When…

Adobe Experience Cloud Blog

You tell people that PR stands for “Public Relations,” but they have no idea what you do. So you make an awkward joke about having a “BS” in PR. You’re obsessed with Brian Solis’ insights about Diedre Breakenridge’s book, “PR 2.0.” Author: Megan Ziman 1. Modern Marketing'

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Hiring a PR Firm? Read This First

Adobe Experience Cloud Blog

If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. Choosing the right PR firm, however, can be a challenge. Well done – that’s definitely the hard part! But now it’s time to execute on that strategy.

PR 48
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Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers

Adobe Experience Cloud Blog

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. It ignites media attention and brand awareness for your company (aka a PR team’s dream). Keep reading…).

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader.