Salesforce Marketing Cloud
DECEMBER 6, 2023
As AI intensifies the need for trusted data, many businesses are rushing to fortify their data foundations. To get the most out of data for small businesses, it needs to be “clean.” Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Do you have a lot of duplicates?
Martech
APRIL 23, 2024
Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses. Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021.
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Zoominfo
MARCH 15, 2022
We explored how ZoomInfo is pioneering the use of artificial intelligence (AI) and machine learning to solve one of the biggest problems facing revenue operations (RevOps) teams: access to reliable business data. The job becomes much more complex when you try to look at 10,000 companies, not to mention 10 million.
Martech
JULY 26, 2023
Amazon Web Services announced that AWS Entity Resolution, an identity resolution service, is open to general availability for organizations of all sizes. Best Western Hotels is among the first brands to use the service. Best Western Hotels is among the first brands to use the service. “We Why we care. In your inbox.
Salesforce Marketing Cloud
APRIL 21, 2022
Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. Now, teams can target specific audiences with custom product or service messages. The end result drives greater impact for the business by optimizing both time and program ROI.
Zoominfo
FEBRUARY 12, 2019
Even the most seasoned marketers struggle to build the perfect lead management strategy for their business. In other words, lead management is a complex system comprised of several different processes, each of which is essential to your success as a business. Establish a service-level agreement for lead routing.
chiefmartech
MARCH 13, 2024
3) Any apps that freelancers or hired services firms — agencies, consultancies, or other outsourced providers — are using. 4) A tremendous number of free or freemium websites that employees use that nobody thinks of as “apps”, even though they’re delivering data or functionality that help run your business.
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