Onalytica B2B

JANUARY 8, 2019

Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

SmartBug Media

JANUARY 20, 2021

Pro Tip: Import no more than 100 contacts in this pilot. Ensure the data is clean and organized. These are the contacts who are unique to your business, such as the following: Possibly key ambassadors. Pro Tip: Spend more time now in the import process to save you future time in trying to clean up a dirty database.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

SmartBug Media

FEBRUARY 11, 2021

Pro Tip: Before you connect your domain, check your URL’s structure, verify you have access to the CNAME records in your DNS provider , and make sure you have your SSL certification. The physical mailing address of your business (street address, city, and state). Hubs Setup: Marketing, Sales, and Service.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

SalesIntel

JANUARY 24, 2022

Here are tips we have developed over the years to help our clients get the most from their sales stack investment. . CRM software helps keep customer accounts organized so that your company never forgets or underserves a customer. Marketing Automation And ABM. That’s where we come in. What Are Sales Tools? CRM Software.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

The Point

JANUARY 24, 2013

Note: it’s critically important that representatives from your sales organization have a seat at the table for this initial discovery process – not just management, but the people “in the trenches” who qualify, respond to, and follow up with sales leads.

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. As a result, businesses should emphasize data quality above quantity. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. Explore G2 reviews of Clearbit.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Biznology

DECEMBER 26, 2012

Business people and consumers alike are realizing that their online personas have a growing impact on both their everyday lives and their professional careers. Whenever I give a seminar on B2B marketing, I ask attendees to take out their business cards and look at them carefully. How to Clean Up Your Marketing Database.”.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

markempa

JULY 28, 2014

For the case study, I interviewed Ellen Watkins, Manager, Global Database Marketing Programs; Stephanie Logerot, Database Marketing Specialist; and Jordan Hefton, Global Database Marketing Analyst; all of National Instruments at the time. Marketing Analytics: 20% of marketers lack data [More from the blogs].

Organization 120

Organization Enterprise Management Database Marketing Case Study 120

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? However — and this came up frequently at the recent Social Media AZ event — in B2B applications, they haven’t been as useful because people still often use a different e-mail address for personal and business use.

Social Media 123

Social Media Work Management Marketing Management Media 123

DiscoverOrg

NOVEMBER 29, 2016

But by FAR, the single most important decision we make as sales leaders (or in any aspect of business), is HIRING. On the other hand, good hires keep the ideas fresh and flowing (similar to water) while continually evolving processes and procedures to keep the business alive, healthy, and growing. So how do we hire? Relivens Campaign.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120