Data Decay & B2B Database Marketing [Infographic]
Zoominfo
JUNE 25, 2019
Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Don’t Let B2B Business Data Decay Ruin Your B2B Database.
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