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Gaurav Kachhawa: Looking forward with AI

Martech

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. He knows AI both through his work and working with clients as they deploy it. He gave us a look at what he expects in the very near future with artificial intelligence. Interview edited for length and clarity.)

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Five Tips to Screen Resumes for Hiring as a Business Owner

Webbiquity

The job market has whipsawed from record-low unemployment to near Depression-era joblessness in just a few months, as the COVID-19 pandemic has forced the shuttering of vast swaths of economic activity. Business owners and managers who are still hiring find themselves swamped with qualified candidates for any open role.

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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. Since then, computers started to become a part of our daily lives, and thanks to modern tech, automation is now more common than ever – especially in the business world. Increases Brand Recall.

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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? Because let’s face it, we need to run a business around it. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx.

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10 Reasons AI Said Customers Love Demandbase, Supported by Customer Use Cases

Engagio

However, if you’re skeptical about trusting AI, we’ve got some quotes from our beloved customers to back up its claims. Whether you’re a marketer looking to supercharge your B2B campaigns or a business owner looking for a competitive edge, we’re the solution you’ve been looking for!

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Seismic Shift ’23: Day One Highlights

Seismic

So far, the keynote stage featured presentations from Seismic’s own CEO and co-founder Doug Winter, Chief Marketing Officer Paige O’Neill, and Chief Product Officer Krish Mantripragada. One key area for that innovation is AI. The Marriott Marquis is buzzing with excitement and inspiration — and we’re just getting started.

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Verint Analyst Days Takeaways: Elevating CX to Narrow the Engagement Capacity Gap

Aberdeen

This post provides a brief summary of my key takeaways: Celia Fleischaker, the CMO of the company has opened the event by highlighting that despite the recessionary pressures companies across many industries face, elevating CX is still a priority for business leaders. Digital was another important element of the sessions at the event.